2016台灣汽車銷售前20大品牌排名 - 汽車
By Franklin
at 2017-01-03T23:14
at 2017-01-03T23:14
Table of Contents
(圖) 2016台灣銷售前20大汽車品牌排行榜
http://i.imgur.com/vQW22IM.jpg
(出處 Mobile01)
1. Toyota 127,367
2. Mitsubishi 45,877
3. Nissan 44,386
4. Honda 27,355
5. 賓士 23,765*
6. Mazda 23,475
7. Ford 19,367
8. BMW 19,051*
9. Luxgen 16,360
10. Lexus 15,184
11. Hyundai 13,155
12. VW 10,500
13. Subaru 7,632
14. Suzuki 6,334
15. Skoda 4,503
16. Audi 4,486
17. Volvo 4,306
18. Porsche 3,445
19. Kia 2,937
20. Infiniti 2,020
21. Peugeot 1,032
雙B魅力無法擋，連水貨中古車都能熱銷。
*雙B中古水貨車氾濫，根據之前的統計，賓士掛牌數量有30%是貿易商水貨中古車，
BMW的貿易商中古車約佔15%。
以BMW為例，2015前11個月，BMW掛牌17,812輛，其中水貨車2,757輛，佔15.5%
(https://is.gd/ihQ3pm , https://is.gd/Z2qq6Z )
可推算出2016年，賓士原廠總代理銷售約16,636輛，BMW總代理銷售約16,193輛。
Volvo現階段就維持在4000~5000輛，XC90和S90/V90火力有限，要等下一代2017 XC60
和2018 S60上市，才會有新生力軍。
Audi價格策略需要調整，銷售量才會有所突破。
台灣貧富差距嚴重，賓士和BMW銷售排名在很前面，
澳洲比台灣富裕，但澳洲賓士銷售量只排第11名，澳洲前十名都是平價品牌。
(1/4 新增)
(圖) 台灣平均薪資走勢圖 (1998~2012年)，成長停滯不前。
http://i.imgur.com/YoHNppq.jpg
(出處 聯合報)
1997年，台灣豪華汽車品牌銷售量2萬多輛，佔整體車市銷售約「5%」，
2016年，台灣豪華車銷售6萬多輛，佔整體車市銷售「15%」，無視薪資成長停滯。
[朱敬一] 補上一堂課 所得分配不均的衡量
http://www.storm.mg/article/90839
這篇文章裡面有提到 主計處「家庭收支調查」無法有效反映出有錢人的真實所得數據。
出處
台灣汽車市場2016年12月銷售報告出爐，附年度銷售量品牌排名
https://is.gd/HeDIKi
--
http://i.imgur.com/vQW22IM.jpg
(出處 Mobile01)
1. Toyota 127,367
2. Mitsubishi 45,877
3. Nissan 44,386
4. Honda 27,355
5. 賓士 23,765*
6. Mazda 23,475
7. Ford 19,367
8. BMW 19,051*
9. Luxgen 16,360
10. Lexus 15,184
11. Hyundai 13,155
12. VW 10,500
13. Subaru 7,632
14. Suzuki 6,334
15. Skoda 4,503
16. Audi 4,486
17. Volvo 4,306
18. Porsche 3,445
19. Kia 2,937
20. Infiniti 2,020
21. Peugeot 1,032
雙B魅力無法擋，連水貨中古車都能熱銷。
*雙B中古水貨車氾濫，根據之前的統計，賓士掛牌數量有30%是貿易商水貨中古車，
BMW的貿易商中古車約佔15%。
以BMW為例，2015前11個月，BMW掛牌17,812輛，其中水貨車2,757輛，佔15.5%
(https://is.gd/ihQ3pm , https://is.gd/Z2qq6Z )
可推算出2016年，賓士原廠總代理銷售約16,636輛，BMW總代理銷售約16,193輛。
Volvo現階段就維持在4000~5000輛，XC90和S90/V90火力有限，要等下一代2017 XC60
和2018 S60上市，才會有新生力軍。
Audi價格策略需要調整，銷售量才會有所突破。
台灣貧富差距嚴重，賓士和BMW銷售排名在很前面，
澳洲比台灣富裕，但澳洲賓士銷售量只排第11名，澳洲前十名都是平價品牌。
(1/4 新增)
(圖) 台灣平均薪資走勢圖 (1998~2012年)，成長停滯不前。
http://i.imgur.com/YoHNppq.jpg
(出處 聯合報)
1997年，台灣豪華汽車品牌銷售量2萬多輛，佔整體車市銷售約「5%」，
2016年，台灣豪華車銷售6萬多輛，佔整體車市銷售「15%」，無視薪資成長停滯。
[朱敬一] 補上一堂課 所得分配不均的衡量
http://www.storm.mg/article/90839
這篇文章裡面有提到 主計處「家庭收支調查」無法有效反映出有錢人的真實所得數據。
出處
台灣汽車市場2016年12月銷售報告出爐，附年度銷售量品牌排名
https://is.gd/HeDIKi
--
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