2017年上半年台灣汽車市場銷售量 TOP 3 - 汽車
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By Annie
at 2017-07-08T09:54
at 2017-07-08T09:54
Table of Contents
原文連結: 自由時報 http://news.ltn.com.tw/news/business/breakingnews/2122109
原文內容:
台灣上半年汽車市場轉趨保守,但仍有3款車賣得嚇嚇叫,上半年台灣新車市場銷售量最
多的3款車分別是TOYOTA Altis、RAV4、及Sienta。
車商表示,去年受惠於政府汰舊換新政策的推動,汽車總市場達近44萬輛的水準,創下自
2005年以來的最高點;今年上半年受到一例一休新制實施、國民年金改革議題及全球景氣
不明等因素影響,民眾消費趨於保守。
根據交通部數據所統計,今年上半年全台新車掛牌數達21萬7162輛,較去年同期微衰2.3%
,雖然眾多新車陸續上市炒熱市場氛圍,TOYOTA ALTIS神車地位仍難以撼動。
【第1名 Toyota Altis】 上半年: 20196輛,平均月銷: 3366輛
Altis神車地位仍難以撼動,上半年掛牌數達2萬196輛佳績,持續稱霸,單一車款
銷售量甚至比單一汽車品牌全年銷量還高。
【第2名 Toyota RAV4】 上半年: 10745輛,平均月銷: 1791輛
RAV4上半年掛牌數達1萬745輛,拿下進口車及休旅車單一車款銷售量雙料冠軍。
【第3名 Toyota Sienta】 上半年: 7615輛,平均月銷: 1269輛
車市新秀Sienta祭出「新世代休旅空間王」訴求,以5人座及7人座選擇,突破級
距限制,企圖取代計程車王WISH,上半年掛牌數達7615輛,勇奪台灣市場單一車
款銷售NO.3。
心得/說明:
1.神A之暢銷無需贅言,相信要繼續稱霸下去應該是沒有問題。
2.RAV4表現亮眼強勢,不過5代CR-V震撼登場,RAV4是否受影響有待觀察。
3.Sienta雖然站上第3,但與原廠設定目標相距甚遠,而且新車蜜月期過後,如果售價和
配備再不調整,估計銷量應該會再下滑。
--
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