2018休旅車王寶座換人?RAV4僅小贏CR-V「 - 汽車
By Carolina Franco
at 2018-12-22T16:33
at 2018-12-22T16:33
Table of Contents
2018休旅車王寶座換人?RAV4僅小贏CR-V「86輛」
近年來休旅車款相當熱門,而售價約百萬元左右的SUV車款更是一級戰區,但隨著2018年
即將結束,究竟是哪一輛才是全台最暢銷的車?據截至21日的統計資料顯示,目前
Toyota RAV4和Honda CR-V的年度銷售表現,呈現互相拉鋸的激戰中,RAV4為1萬7621輛,
而CR-V則是1萬7535輛。因此,RAV4仍然僅稍微領先CR-V 86輛。
由於SUV車款擁有較佳的駕駛視野、靈活的空間運用,以及台灣消費者所喜愛的「大扮」
樣貌,因此成為不少民眾購車時的首選。也因此各大廠牌所推出的SUV產品,幾乎都集結
了車廠最想給予消費者「享用」的核心技術。據2017年度台灣汽車市場銷售報告顯示,去
年度國產休旅第一名,由Toyota 的Sienta拿下,並以14577輛榮登寶座;而進口休旅的銷
售冠軍則是由Toyota的RAV4拿下,以22440輛榮登第一名。
不過,根據《蘋果日報》報導,理論上統計今年1至11月的掛牌輛,Toyota Sienta的1萬
4323輛,應該也有機會爭奪王位,但由於它跟目前1萬7621輛的RAV4、1萬7535輛的CR-V有
著3000輛以上的差距,因此,從今年的銷售軌跡來看,基本上Sienta擊敗RAV4、CR-V的機
率已經很小。
但究竟RAV4和CR-V誰能在最後勝出,拿下2018年度休旅車王寶座?目前仍是撲朔迷離。若
按經驗來判斷,RAV4一般在傳統旺季時的衝刺表現更為亮眼,但CR-V仗著產品世代較新,
也有一搏的爆發能力。並且,現行的RAV4已進入XA40產品世代末期,是它目前銷售的偏弱
點之一。不過,由於Toyota在台的銷售據點多、車型的議價空間大等因素,因此,若能在
12月28日封關前的最後一刻再爆出一波訂單,RAV4仍是佔有領先優勢的。
https://fnc.ebc.net.tw/FncNews/14/64223
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