2021 全球最有價值汽車品牌榜單出爐,To - 汽車
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By Kelly
at 2021-03-21T13:14
at 2021-03-21T13:14
Table of Contents
2021 全球最有價值汽車品牌榜單出爐,Toyota 中斷賓士連霸之路!
原文連結:
https://bit.ly/3r72FbQ
原文內容:
針對全球各大企業的品牌價值,英國品牌行銷顧問公司《Brand Finance》公布 2021 年全
球品牌價值前 500 名,其中有多家汽車品牌上榜,而 Toyota 以高達 595 億美元的品牌價
值,結束 Mercedes-Benz 自 2017 年以來的品牌價值連霸。
2021 年全球品牌價值最高 10 家汽車品牌
1.Toyota,全球排名:12 名(去年 15 名)
2.Mercedes-Benz,全球排名:13 名(去年 11 名)
3.Volkswagen,全球排名:26 名(去年 25 名)
4.BMW,全球排名:29 名(去年 29 名)
5.Porsche,全球排名:36 名(去年 40 名)
6.Tesla,全球排名:42 名(去年 147 名)
7.Honda,全球排名:46 名(去年 44 名)
8.Ford,全球排名:71 名(去年 93 名)
9.Volvo,全球排名:100 名(去年 105 名)
10.Audi,全球排名:103 名(去年 104 名)
即使受到疫情影響,Toyota 仍在日本、北美、歐洲等市場繳出亮眼銷售表現,2021 年品牌
價值成長 2.4%,來到 595 億美元,全球名次方面,從去年第 15 名進步到 12 名,擊敗從
2017 年以來的霸主 Mercedes-Benz。
至於去年龍頭 Mercedes-Benz 的品牌價值則出現大幅下跌,退步 10.5% 來到 582 億美元
,全球名次也從去年的 11 名下降到 13 名,同時是汽車品牌前 10 名中,跌幅最大的車廠
,排在第 3 的則是 Volkswagen,品牌價值也達到 470 億美元。
而 BMW 與 Porsche 僅追在後,雖然 Toyota 拔得頭籌,但前 5 名中有 4 家車廠都來自德
國,可見德系品牌在品牌價值方面仍相當強勢。另外 Tesla 的表現也相當亮眼,品牌價值
來到 320 億美元,增長幅度高達 158%,在全球所有品牌之中,擁有最快的成長速度。
除了品牌價值部分,《Brand Finance》還評選品牌力,也就是知名度、美譽度和誠信度的
有機統一,意味著消費者對某個品牌形成的概念對其購買決策的影響程度,而品牌力最強的
就是 Ferrari,值得一提的是,Suzuki 是亞洲品牌力最強的車廠。
心得/說明:(30字以上)
雖然賓士不再是第一名
不過前十名裡德系品牌還是佔了五名
可見德國車仍然是許多人買車時的目標
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
--
原文連結:
https://bit.ly/3r72FbQ
原文內容:
針對全球各大企業的品牌價值,英國品牌行銷顧問公司《Brand Finance》公布 2021 年全
球品牌價值前 500 名,其中有多家汽車品牌上榜,而 Toyota 以高達 595 億美元的品牌價
值,結束 Mercedes-Benz 自 2017 年以來的品牌價值連霸。
2021 年全球品牌價值最高 10 家汽車品牌
1.Toyota,全球排名:12 名(去年 15 名)
2.Mercedes-Benz,全球排名:13 名(去年 11 名)
3.Volkswagen,全球排名:26 名(去年 25 名)
4.BMW,全球排名:29 名(去年 29 名)
5.Porsche,全球排名:36 名(去年 40 名)
6.Tesla,全球排名:42 名(去年 147 名)
7.Honda,全球排名:46 名(去年 44 名)
8.Ford,全球排名:71 名(去年 93 名)
9.Volvo,全球排名:100 名(去年 105 名)
10.Audi,全球排名:103 名(去年 104 名)
即使受到疫情影響,Toyota 仍在日本、北美、歐洲等市場繳出亮眼銷售表現,2021 年品牌
價值成長 2.4%,來到 595 億美元,全球名次方面,從去年第 15 名進步到 12 名,擊敗從
2017 年以來的霸主 Mercedes-Benz。
至於去年龍頭 Mercedes-Benz 的品牌價值則出現大幅下跌,退步 10.5% 來到 582 億美元
,全球名次也從去年的 11 名下降到 13 名,同時是汽車品牌前 10 名中,跌幅最大的車廠
,排在第 3 的則是 Volkswagen,品牌價值也達到 470 億美元。
而 BMW 與 Porsche 僅追在後,雖然 Toyota 拔得頭籌,但前 5 名中有 4 家車廠都來自德
國,可見德系品牌在品牌價值方面仍相當強勢。另外 Tesla 的表現也相當亮眼,品牌價值
來到 320 億美元,增長幅度高達 158%,在全球所有品牌之中,擁有最快的成長速度。
除了品牌價值部分,《Brand Finance》還評選品牌力,也就是知名度、美譽度和誠信度的
有機統一,意味著消費者對某個品牌形成的概念對其購買決策的影響程度,而品牌力最強的
就是 Ferrari,值得一提的是,Suzuki 是亞洲品牌力最強的車廠。
心得/說明:(30字以上)
雖然賓士不再是第一名
不過前十名裡德系品牌還是佔了五名
可見德國車仍然是許多人買車時的目標
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
--
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at 2021-08-31T12:58
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By Olive
at 2021-09-05T03:03
at 2021-09-05T03:03
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By Audriana
at 2021-09-08T13:48
at 2021-09-08T13:48
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By Eartha
at 2021-09-13T10:56
at 2021-09-13T10:56
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