Audi宣布15億大手筆投資臺灣 - Audi
By Carol
at 2008-07-28T22:47
at 2008-07-28T22:47
Table of Contents
來源:http://news.u-car.com.tw/news-detail.asp?nid=7906
Audi原廠於7月28日於德國Ingolstadt總部正式宣布,即將投資成立Audi Taiwan
臺灣分公司,以負責Audi在臺一切事務,以比照Audi全球的規格,在臺灣經營Audi品牌。
Audi預計將投資超過15億新臺幣的費用,以提升在臺灣的經營品質。
Audi表示,Audi Taiwan成立之後,將僅擔任分公司的工作,並不會涉入經銷體系
,並希望在2015年前,將Audi在臺的年銷售量,推升至5,000輛以上。
雖然不會涉入經銷通路的經營,但是Audi Taiwan對於經銷通路的布建,將採全球
最新規格進行。由於Audi表示,雖然在2008年僅有18種車種,但在2009年便將擴張至26種
車款,並在 2015年成長至35種車款。因此,Audi Taiwan未來經銷通路的展示中心,必須
至少能同時展示12輛產品,較現有Audi展示中心的規模成長許多。展示中心均必須採用
Audi全球據點中最新的Lighthouse造型,並導入最新的CI/CD設計概念,以提供全球一致的
賞車環境。展現Audi最具創新能力豪華品牌的特性。
除了Audi Taiwan經銷通路的布建計劃之外,Audi亦揭露其2009年在臺灣市場的重
要計劃。在3月1日Audi Taiwan正式營運之後,Audi Taiwan將在4月份發表小改款之後的A6
,並於5月發表最令車迷興奮的性能大作─R8。中置引擎、四輪驅動、4.2升引擎、420匹最
大馬力的R8,在歐美市場發表以來,一直處於缺車的狀況,強大的性能與前衛的外型,臺
灣的消費者也將可以親炙。而在7月則會發表Audi最新SUV產品─Q5。而在12月底2年一度的
臺北新車大展中,Audi亦將大手筆參展,並再發表一款全新的產品。
-------------------------------------
原文比較多XD 節錄一些比較感興趣的
最後一段還是沒講太古要不要出局XD
不過想要提昇服務品質,還是把太古掰掰吧...
然後 R8 終於要來了!! 這樣今年年底車展應該能看到了吧@Q@
--
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