Audi申請新商標,經典四環Logo將有新面 - 汽車
![Franklin avatar](/img/dog1.jpg)
By Franklin
at 2018-10-16T10:35
at 2018-10-16T10:35
Table of Contents
原文連結:
https://www.lian-car.com/articles/read/27161.html
原文內容:
日前,Audi分別於美國與德國兩地提出了商標專利,從遞交的專利圖上可以發現,很顯然
的這是Audi現有四環Logo的變種,其中一個取消了內部交織,另外一個則僅保留中央的交
織。
嗯...似乎還是原本的好看一點。
不少人認為這是Audi準備進行集團改革的第一步。考慮到競爭對手的猛烈攻勢(特別是
M.BENZ)、以及Audi本身內部遭遇到的人事問題(主要因柴油門事件導致的官司糾紛),
Audi因應未來推畫出的多款新產品而順勢採用全新商標也是極有可能之事。但同樣的,由
於改動幅度太大,因此有更多人認為,新Logo應該是Audi將用於全新事業體的識別標識,
而這全新事業體有可能是自家的共享汽車服務Audi on demand全面升級而來,畢竟Audi
on demand現在的事業版圖已相當龐大,從母公司脫離而出也是極有可能之事。當然,雲
端數據管理與電動車事業也是可能選項。
說到Audi on demand,這項Audi自家推出的共享汽車服務已在包含中國、香港、歐洲、美
國等全球各大主要市場推行,使用車輛全數為Audi自家車款,從Q2到R8應有盡有,主打高
端共享租借市場,而這項服務要導入台灣肯定還需要好一陣子,畢竟台灣連obike、uber
都管不好了,是吧?
在此也希望政府有關單位正視此類未來趨勢,不要總用閉鎖心態在迎接未來,不然就要變
成下一個清朝了。
LOGO 圖樣
https://i.imgur.com/dcS9jim.jpg
心得/說明:
這個LOGO...感覺不太OK....
還是原來的比較好...
新版的看起來很廉價
又像是一些奇怪的圖案....
不知道大家怎麼想的呢~?
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
--
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