auris 預接單價出來了 - Toyota
By Donna
at 2018-08-22T21:38
at 2018-08-22T21:38
Table of Contents
https://i.imgur.com/q3dsAUr.jpg
先說結論:好車,價格殺,但不會大賣
因為敵人就在展示間
進口車業務肯定要賣不賣的,除非日方要求衝量
但日本自己就賣翻了,才沒空理你;
另外就是,這車不適合一般家庭,普通人在意的和Auris賣點沒什麼交集
當初Mazda 3那麼熱賣,是因為其他家真的太爛
雖然不適合也只能勉強接受
後來各家把安全性補起來,Mazda 3銷售就掉下來,折扣空間也變大
所以Auris能有C-HR的銷售量就偷笑了,估計界於Prius C與C-HR之間.
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前陣子有去Toyota展示間詢問Auris
業務直接跟我說空間很小,比Yaris還小,賣90萬很貴.
所以個人認為,推Auris或是說Auris空間夠用的人,不會是業務
相反的,我認為說Auris空間夠的人,或是喜歡Auris的人
與Mazda 3愛好者的重疊性,還比Altis愛好者的重疊性高.
Auris的客群,應該會有一部份是Mazda 3過來的
不過Mazda 3還有便宜款,理論上不至於受傷慘重
和泰不留活路的話,出個低階款拔TSS,賣79.9萬
應該很刺激.
--
先說結論:好車,價格殺,但不會大賣
因為敵人就在展示間
進口車業務肯定要賣不賣的,除非日方要求衝量
但日本自己就賣翻了,才沒空理你;
另外就是,這車不適合一般家庭,普通人在意的和Auris賣點沒什麼交集
當初Mazda 3那麼熱賣,是因為其他家真的太爛
雖然不適合也只能勉強接受
後來各家把安全性補起來,Mazda 3銷售就掉下來,折扣空間也變大
所以Auris能有C-HR的銷售量就偷笑了,估計界於Prius C與C-HR之間.
--------------------------------------------------------------------------
前陣子有去Toyota展示間詢問Auris
業務直接跟我說空間很小,比Yaris還小,賣90萬很貴.
所以個人認為,推Auris或是說Auris空間夠用的人,不會是業務
相反的,我認為說Auris空間夠的人,或是喜歡Auris的人
與Mazda 3愛好者的重疊性,還比Altis愛好者的重疊性高.
Auris的客群,應該會有一部份是Mazda 3過來的
不過Mazda 3還有便宜款,理論上不至於受傷慘重
和泰不留活路的話,出個低階款拔TSS,賣79.9萬
應該很刺激.
--
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