BMW擊敗Mercedes-Benz拿下2021全球以及美 - 汽車
By Hedwig
at 2022-01-14T00:11
at 2022-01-14T00:11
Table of Contents
原文連結:
https://autos.udn.com/autos/story/7826/6028806?from=webpush
原文內容:
BMW擊敗Mercedes-Benz拿下2021全球以及美國市場豪華品牌銷售冠軍!
2022-01-12 17:49:18 聯合新聞網 記者趙駿宏/綜合報導
BMW在2021年的銷售狀況可說是十分火熱,不僅在全球市場上成為了豪華品牌銷售冠軍,
就連在美國市場也坐上了最熱銷豪華品牌寶座,讓對手Tesla、Mercedes-Benz以及Lexus
在2021年都只能望其項背。
2021年1月到12月,BMW在美國銷售了336,644輛車。這可是比2020年的低迷銷量增長了21%
之多,也追上了疫情爆發前2019年的銷量。但是,BMW這個銷售王座可能不會坐得很穩。
據數據顯示,Tesla在2021年於美國銷售了313,400輛車。儘管關於Tesla是否屬於豪華車
品牌仍然存在些許爭議,特別是因為它正以更平價的Model 3和Model Y來累積銷售量,但
它在銷量部分卻開始給德國傳統豪車品牌帶來大麻煩。而且Tesla的銷售數據還只是估計
值,因為原廠並沒有提供按地區劃分的詳細銷售數據。
強勁的日系豪華品牌Lexus也突破了 300,000 輛大關來到第三名的成績,總共銷售了
304,475輛汽車,部分原因是Lexus混合動力車型的銷量增長了 25%。
而BMW最傳統的對手Mercedes-Benz,去年銷售了276,102輛車,在受到晶片短缺的嚴重的
打擊後,銷售只比2020年增長了 0.4%。另一家德國豪車品牌Audi在美國的銷售量則為
196,038輛。
至於全球市場總和,BMW在這一年售出了創紀錄的220萬輛車,而Mercedes-Benz則下降了
5%跌至 205萬輛。這也是BMW在五年來全球銷量首次超過Mercedes-Benz,也成為了全球
最暢銷的豪華品牌。
心得/說明:(30字以上)
MB這幾年的妥善率都在中後段班..反而這幾年BMW進入G世代後改善很多
在台灣MB銷量外匯二手佔了很大比例
--
https://autos.udn.com/autos/story/7826/6028806?from=webpush
原文內容:
BMW擊敗Mercedes-Benz拿下2021全球以及美國市場豪華品牌銷售冠軍!
2022-01-12 17:49:18 聯合新聞網 記者趙駿宏/綜合報導
BMW在2021年的銷售狀況可說是十分火熱,不僅在全球市場上成為了豪華品牌銷售冠軍,
就連在美國市場也坐上了最熱銷豪華品牌寶座,讓對手Tesla、Mercedes-Benz以及Lexus
在2021年都只能望其項背。
2021年1月到12月,BMW在美國銷售了336,644輛車。這可是比2020年的低迷銷量增長了21%
之多,也追上了疫情爆發前2019年的銷量。但是,BMW這個銷售王座可能不會坐得很穩。
據數據顯示,Tesla在2021年於美國銷售了313,400輛車。儘管關於Tesla是否屬於豪華車
品牌仍然存在些許爭議,特別是因為它正以更平價的Model 3和Model Y來累積銷售量,但
它在銷量部分卻開始給德國傳統豪車品牌帶來大麻煩。而且Tesla的銷售數據還只是估計
值,因為原廠並沒有提供按地區劃分的詳細銷售數據。
強勁的日系豪華品牌Lexus也突破了 300,000 輛大關來到第三名的成績,總共銷售了
304,475輛汽車,部分原因是Lexus混合動力車型的銷量增長了 25%。
而BMW最傳統的對手Mercedes-Benz,去年銷售了276,102輛車,在受到晶片短缺的嚴重的
打擊後,銷售只比2020年增長了 0.4%。另一家德國豪車品牌Audi在美國的銷售量則為
196,038輛。
至於全球市場總和,BMW在這一年售出了創紀錄的220萬輛車,而Mercedes-Benz則下降了
5%跌至 205萬輛。這也是BMW在五年來全球銷量首次超過Mercedes-Benz,也成為了全球
最暢銷的豪華品牌。
心得/說明:(30字以上)
MB這幾年的妥善率都在中後段班..反而這幾年BMW進入G世代後改善很多
在台灣MB銷量外匯二手佔了很大比例
--
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