BMW銷售在台灣犯了什麼重大錯誤 - BMW
By Vanessa
at 2020-08-12T11:57
at 2020-08-12T11:57
Table of Contents
BMW的車 這幾年在台灣銷售下滑得很快
從2015年起銷售開始下滑
從2018年起就被Lexus踢到進口豪華車的第三名 還被賓士拉開
https://auto.ltn.com.tw/news/10266/2
https://imgur.com/mKuEbl5 201512
https://imgur.com/Z7LSYNA 201612
https://imgur.com/fNawORr 201712
https://imgur.com/CxSuyhi 201812
https://imgur.com/2xJNq8F 201912
https://imgur.com/f8EG2Iu 202007
我有認識BMW的銷售專員 她也是說最近這幾年BMW的車真的難賣了許多
明明上G世代 BMW的內裝 比當初F世代破爛內裝好很多
而且也主動上了各種智慧駕駛配備 結果還是越賣越糟
BMW銷售被LEXUS趕過 被BENZ拉開 到底是犯了什麼銷售的重大錯誤呢
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