Jeep高級化能跟雙B、Land Rover對決嗎? - 休旅車
By Lauren
at 2018-08-19T22:38
at 2018-08-19T22:38
Table of Contents
FCA集團品牌價值較高的應該就是瑪莎拉蒂、Alfa Romeo和Jeep了
但是Jeep知名度高卻是平價品牌
車款Cherokee跟Grand Cherokee也跟道奇的Journey、Durango互打
底盤、引擎等都共用零組件,只是換個造型而已
反倒是更應該做小型SUV的克萊斯勒、道奇卻沒有,真是莫名其妙
既然如此還不如讓Jeep高級化,成為專做吉普車的高級車品牌
Jeep的品牌價值有沒有辦法擊敗雙B休旅車,尤其是G咖
另外就是專做吉普車的高級品牌Land Rover了
Jeep的歷史比較長,而且Jeep已經成為吉普車的專有名詞了,應該可以輕易完勝吧
--
但是Jeep知名度高卻是平價品牌
車款Cherokee跟Grand Cherokee也跟道奇的Journey、Durango互打
底盤、引擎等都共用零組件,只是換個造型而已
反倒是更應該做小型SUV的克萊斯勒、道奇卻沒有,真是莫名其妙
既然如此還不如讓Jeep高級化,成為專做吉普車的高級車品牌
Jeep的品牌價值有沒有辦法擊敗雙B休旅車,尤其是G咖
另外就是專做吉普車的高級品牌Land Rover了
Jeep的歷史比較長,而且Jeep已經成為吉普車的專有名詞了,應該可以輕易完勝吧
--
All Comments
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at 2018-08-20T14:21
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