Lexus UX 日本銷售表現超過預期近 10 倍5 - 價格

By Carol
at 2018-12-27T20:39
at 2018-12-27T20:39
Table of Contents
標題:Lexus UX 日本銷售表現超過預期近 10 倍!原廠總結 5 大原因
來源:自由
連結:https://reurl.cc/j1NXD
內文:
於今年問世的 Lexus 全新小型跨界休旅 UX,陸續在全球各大市場上市,台灣也在今年 11 月發表,而日本僅比台灣晚 5 天上市,近日公布一個月的接單表現,目前已經有多達 8,800 張訂單,比原訂目標多出近 10 倍。
日本於 11 月 27 日發表全新 Lexus UX,燃油車型開出 390 萬-474 萬日圓的價格,Hybrid 車型則為 425 萬-535 萬日圓,短短一個月就接到 8,8000 張訂單,而原廠訂下的目標僅 900 輛,成為 Lexus 歷史上最受歡迎的新車型。
同時日本 Lexus 也分析 UX 能如此受歡迎的原因,共有 5 點:
1. 大膽精緻的外觀
2. 雖是入門跨界,也具備優異內裝質感
3. 寬闊視野符合都市行駛
4. 全新動力與底盤,操駕表現優異
5. 主被動安全配備相當完整
相較於日本的熱銷,台灣市場也毫不遜色,上市前就已經有超過 400 張訂單,自 11 月 22 日上市,僅 8 天就有 91 輛的成績,接下來 12 月完整銷售月份,預計會有更加出色的表現,原廠更是訂下 2019 年銷售 4,000 輛的目標。
心得:
UX真的不錯ㄚ
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