LEXUS 單月掛牌3,183台, 奪下高級車總代 - 休旅車
By Todd Johnson
at 2019-02-01T13:15
at 2019-02-01T13:15
Table of Contents
原文連結:
http://t.cn/EtEUwX2
原文內容:
LEXUS 單月掛牌達3,183台, 強勢奪下高級車總代理銷售No.1!
LEXUS繼2018年繳出亮眼的銷售成績,再於2019年1月創下全新紀錄!根據交通部數據監理
所最新資料統計,LEXUS以3,183台的傲人成績,再度攀上歷史新高,不僅改寫單月最高銷
量紀錄,更成為高級車品牌總代理銷售之冠!而之所以會稱為總代理銷售冠軍,是因為台
灣賓士於2018年曾經表示,市售賓士的外匯車100%都是國外領過牌的「中古車」,而依據
監理所1月份掛牌資料,賓士在2019年1月的領車,生產年份超過2年以上車輛佔30%(註)以
上,更證實此說法,也凸顯LEXUS僅靠總代理銷售單月超越3,000台的難能可貴。
除了整體銷售創新高外,LEXUS旗下三款SUV車系(RX、NX、UX)1月單月合計販售達高級車S
UV 37.6%,獨居市佔鰲頭!其中, NX以中型都會休旅車之姿,在國內掀起銷售熱潮,成
功帶動全品牌銷售氣勢;此外,甫上市的小型豪華跨界休旅UX,熱銷好評不斷,累積訂單
量已突破2,000台,再加上RX車系貢獻超過800台的銷售量,表現強勁,可謂是LEXUS絕佳
的休旅車夢幻三劍客。
此外,ES也以超規格豪華房車之列,成功吸引更多年輕新貴入主,持續發揮助功效果;ES
車系1月販賣達836台,成功摘下高級車中大型豪華旗艦的冠軍寶座。未來,LEXUS也將持
續導入貼近消費者需求的車款,在國內競爭日益激烈的高級車市場大展身手,勢必能將LE
XUS銷售表現推向另一高峰!
心得/說明:
其實我覺得重點是第一段,沒想到Lexus直接挑明講出來.....
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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