Lexus新車賣贏台灣賓士 才1月第一豪華品 - 汽車
By Brianna
at 2019-02-02T19:35
at 2019-02-02T19:35
Table of Contents
原文連結:https://tw.appledaily.com/new/realtime/20190201/1511834/
原文內容:出版時間:2019/02/01 21:43
UX上市之後,Lexus完整換上一輪新車陣容威力開始展現,2018年成為僅次賓士賣得最好
的高級品牌,2019年再接再厲根據交通部數據監理所最新資料統計,Lexus的1月掛牌數達
了3183台,而賓士為3290台,看起來Lexus似乎還只是老二的地位,但實際上扣除976輛、
非台灣賓士的二手外匯車之後,情勢立刻逆轉,以新車來說,屬於台灣賓士新車系統的
2314輛是不敵Lexus的3183台,所以說新車銷售第一的豪華品牌在2019年第一個月就換人
做啦!
事實上,Lexus一月的銷售數字3183台也改寫了單月最高銷量紀錄,成為高級車品牌總代
理銷售之冠。其中貢獻度最高的是ES的836台,但若以純掛牌數來看,ES的836台在十大最
受歡迎豪華車中「僅」排第2位,它是不敵賓士C-Class的899台,但其中的貓膩是,從監
理站公布的資料來看,580輛是屬於2017年前製的車型、從中判斷為二手的外匯車。太恐
怖了,比台灣賓士賣得新車還多,難怪滿街的C300。
Lexus的豪華運動休旅群更是這次攻下第一豪華品牌城池的主砲手。大型豪華運動休旅RX
以808台的兇猛火力轟出一張漂亮的成績單;而一向是超級暢銷車的中型豪華運動休旅NX
仍以630台的亮眼表現繼續維持火熱地位;這兩張王牌之外,小型豪華跨界休旅UX也加入
了「F4鐵支」行列,1月賣出了518台。
好,這裡我們又必須提一件事了,賓士的GLC也是一台賣得嚇嚇叫的夯車,它在1月掛牌了
761台。以「十大最受歡迎豪華車」來論,排在第4位,可是再深入去探討,賓士的GLC的
銷售組成就得分成兩個部分,一個是台灣賓士售出的新車、以及貿易商賣掉的二手外匯車
。二手外匯車大概有125台,也就是說台灣賓士售出的GLC新車實際數量是636台。看出來
了嗎?以數量來看,賓士最受歡迎的車是C-Class沒錯;但「台灣賓士」最受歡迎的新車
實質上是GLC而不是C-Class。(陳宏銘/綜合報導)
心得/說明:
ES 真賣這麼好嗎 ? 路上看到好像還是舊款居多
--
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