Lexus的品牌形象是什麼時候翻轉的 - 汽車
By Odelette
at 2021-12-23T11:25
at 2021-12-23T11:25
Table of Contents
本魯快30了
印象中最少最少在10多年前,當時的台灣社會氛圍之下
Lexus就帶有些‘’氣質‘’、‘’知識份子的選擇‘’ 調調,路線與雙B明顯不太一樣
當時雖還沒外匯車拉低水準,
但雙B品牌就隱約有些田僑仔、流氓的負面觀感,不若Lexus那麼清新
親朋好友從事檢察官、國中小老師等職業的,當年都開凌志
教小提琴的老師也是凌志
在當年本魯的心中,留下了Lexus=高等教育份子 的印象
不過看了一下車板,最新風向是Lexus=toyata=貪小便宜
Lexus是怎麼走到今天這一步的??
--
印象中最少最少在10多年前,當時的台灣社會氛圍之下
Lexus就帶有些‘’氣質‘’、‘’知識份子的選擇‘’ 調調,路線與雙B明顯不太一樣
當時雖還沒外匯車拉低水準,
但雙B品牌就隱約有些田僑仔、流氓的負面觀感,不若Lexus那麼清新
親朋好友從事檢察官、國中小老師等職業的,當年都開凌志
教小提琴的老師也是凌志
在當年本魯的心中,留下了Lexus=高等教育份子 的印象
不過看了一下車板,最新風向是Lexus=toyata=貪小便宜
Lexus是怎麼走到今天這一步的??
--
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