Luxgen要怎樣才能翻身? - 汽車

By Gilbert
at 2019-12-16T00:57
at 2019-12-16T00:57
Table of Contents
※ 引述《JQK2》之銘言:
: 主打CP值或是科技感訴求
: 原以為台灣車業出現一道曙光
: 沒想到後來發展不佳
: 中國市場也無起色
: Luxgen要如何改才能獲得青睞?
: 有沒有起死回生的機會?
: 還是砍掉重練比較快?
你怎麼會有納智捷想要起死回生的錯覺?
S3/U5打死不承認硬體問題,寧願賠上整個品牌名聲也不換
之前有網友分享...掏寶只賣5200RMB
因為直接拿肯定更便宜就算5000並且匯率*5好了,這才新台幣兩萬五......
算上工資會超過四萬嗎?
以四萬來看,算一萬輛好了
(WIKI上銷量統計到2018合計也才11734台,事件爆發時還沒那麼多...)
花費是四億。
每年願意花費將近百億的行銷費用,又每年砸錢到中國投資
就是不願意花四億換引擎
即便引擎今天沒那麼便宜,更換成本算十萬,折合一算也才約莫行銷的1/10的費用
10億換來負責任的口碑,再刺激一下愛國心這不是最好的行銷嗎?
更何況如果是網友說的公差問題,那也不用到換整顆
新車URX口口聲聲說這台可以5+2,結果7人是獨一無二的一款賣111.9萬
去8891翻一下資料庫,VW是進口車都能有台5+2比這還便宜......
你怎麼會有納智捷想要起死回生的錯覺?
寧願每年賠幾十億也面不改色,這麼豪氣的行為,大家應該拍手叫好
人家有錢願意打水漂玩不行?不要用庶民的眼光看墅民好嗎?
有錢人的生活你不懂,瞎操什麼心?
--
: 主打CP值或是科技感訴求
: 原以為台灣車業出現一道曙光
: 沒想到後來發展不佳
: 中國市場也無起色
: Luxgen要如何改才能獲得青睞?
: 有沒有起死回生的機會?
: 還是砍掉重練比較快?
你怎麼會有納智捷想要起死回生的錯覺?
S3/U5打死不承認硬體問題,寧願賠上整個品牌名聲也不換
之前有網友分享...掏寶只賣5200RMB
因為直接拿肯定更便宜就算5000並且匯率*5好了,這才新台幣兩萬五......
算上工資會超過四萬嗎?
以四萬來看,算一萬輛好了
(WIKI上銷量統計到2018合計也才11734台,事件爆發時還沒那麼多...)
花費是四億。
每年願意花費將近百億的行銷費用,又每年砸錢到中國投資
就是不願意花四億換引擎
即便引擎今天沒那麼便宜,更換成本算十萬,折合一算也才約莫行銷的1/10的費用
10億換來負責任的口碑,再刺激一下愛國心這不是最好的行銷嗎?
更何況如果是網友說的公差問題,那也不用到換整顆
新車URX口口聲聲說這台可以5+2,結果7人是獨一無二的一款賣111.9萬
去8891翻一下資料庫,VW是進口車都能有台5+2比這還便宜......
你怎麼會有納智捷想要起死回生的錯覺?
寧願每年賠幾十億也面不改色,這麼豪氣的行為,大家應該拍手叫好
人家有錢願意打水漂玩不行?不要用庶民的眼光看墅民好嗎?
有錢人的生活你不懂,瞎操什麼心?
--
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