Maybach要收攤了? - BMW

憑印象 沒追蹤車界新聞太久了
有錯請指正

印象中
之前M.Benz就有說過
從600 SEL後 就沒有能夠和此定位相符合的後繼車
即使市S600...

能夠和當初那種不顧一切 追求頂級的設計理念一樣

後來 推出Maybach這品牌 S系列的級距也受到壓縮

幾年前Maybach銷售始終比不過RR 這種傳聞就有
收掉Maybach 拉高S class頂級款的定位

同時也傳出BMW可能會推出9系列 彌補 7er和RR的差距
但現在看來 RR讓Ghost復活 也多少可以彌補

這是聰明的策略 我想

1.是BMW歷史上從未有9系列
2.Ghost是RR歷史上經典車款 大家熟析

(謎之音: 8er趕快復活吧....每天看我家對面的840Ci)
德國三大高級車集團的頂級副廠牌路線

BMW買下RR
VAG (Audi)買下 Bently
M.Benz用傳其工程師Maybach當副廠牌名字

看來 M.Benz在這步賭錯了...

※ 引述《Mulsanne (安地斯之風)》之銘言：
: http://ppt.cc/;7z7
: Maybach axed, last models slated for 2013 - report
: After months of speculation, Daimler has reportedly decided to phase out
: Maybach.
: Citing high-ranking sources, Autocar is reporting Daimler CEO Dieter Zetsche
: will axe the brand in order to focus more attention on Mercedes. As one
: insider commented, "We've come to the conclusion that it is better to cut our
: losses with Maybach than to continue into an uncertain future with a brand
: that has failed to live up to original sales expectations."
: If everything pans out, the last Maybachs will be built in early 2013. To
: fill the gap, Mercedes will reportedly offer a new S600 Pullman.
: (以上文章引用自worldcarfans)
: -----------------------------------------------------------------------------
: 簡單翻譯一下
: 大致上就是說Maybach的銷售量不符合原廠的預期
: 經過幾個月的討論之後
: 原廠"有可能"在2013年初結束Maybach品牌
: 專心的將大部分的資源投注在Mercedes-Benz上面
: 個人認為像這種超豪華品牌要生存下去
: 多半還是要靠像是Bentley Continental或是RR Ghost這種級距的車型來衝銷售量
: 像Maybach 57/62的價位實在是太高了
: 加上又是用老舊的W220底盤
: 內裝很多部分都有W220的影子
: 另外品牌知名度也不如RR
: 才會落到今天這種下場
: 可惜了~

--
On a given day, a given circumstance, you think you have a limit. And
you then go for this limit and you touch this limit, and you think,
"Okay, this is the limit." As soon as you touch this limit, something
happens and you seddenly can go a little bit further. With your mind
power, your determination, your instinct, and the experience as well,
you can fly very high. ~Ayrton Senna da Silva

--