Nissan在台灣為什麼還賣很好 - Toyota
By Donna
at 2017-09-17T17:24
at 2017-09-17T17:24
Table of Contents
因為
對一般工薪階層來說
(如果是人生勝利組 靠爸族 鍵盤車手族我們先不討論 畢竟人數比較少)
買車是消耗品 是負債
上有老父老母 下有妻小要養
不要再扯什麼為了要給妻小最完善的保護
所以當然要選擇極致3D的安全配備
這種幹話誰不會講 聽了就倒彈
理想很豐滿 現實很骨感
一般人買車是長期規劃
最注注注重的就是 1.便宜 2.耐用(妥善率) 3.養車成本要低(後勤體系)
TOYOTA NISSAN這兩品牌這方面做得最好
三菱則是專注在貨車製造 這塊基本就是三菱的天下
貨車是要拿來做生意的 只會更注重 便宜耐用持有成本低 三定律
所以這三品牌長期就把台灣市占全三名包了
其他牌要競爭台灣市場
就是只能走差異化
有些車款就強調高CP值
有些就強調操控 歐系底盤
有些就標榜安全配備全上
(不用天真的以為是他們佛心 車商就是營利公司
是營利公司就不是什麼慈善機構 多少股東盯著你經營
那些只不過是為了挖掘出注重安全那塊以前尚未被人注意到的市場
盡量能把車子賣出去的一些策略罷了
而這麼做 是沒辦法中的辦法 畢竟安全配備加上去
成本就比人家多了一點 售價就貴一點 折價空間就少一點
而確實 這些品牌的銷售數量在台灣始終就是撼動不了前三名)
不過近幾年隨著行車紀錄器的普及 網路的發展
越來越多車禍影片在社會大眾流傳
國人才慢慢安全意識抬頭
沒事其實可以上網多看看車禍影片
別不敢看 其實反而可以多吸收一些甚麼情況可能造成事故的寶貴經驗
建立好防衛駕駛的概念 真的很重要阿
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