peugeot的車為何被邊緣化了? - BMW
By Selena
at 2019-03-24T17:36
at 2019-03-24T17:36
Table of Contents
台灣賣不好最大的因素是代理商,寶嘉根本沒心想賣車,技嘉老董或許只想當副業經營吧
。
展間少就算了,外觀招牌黯淡不吸引人,進去看車時,DM 也只有「薄薄一張紙」,反觀
Mazda 跟 Lexus 給一本很有質感的介紹書,雖然最後買 3008 ,但現在那兩本書還是會
想翻來看看。
寶嘉也幾乎不登廣告,印象中只有去年 3008 「短暫」登了一下子,看看和泰 RAV4 上市
隔天,馬上登頭版,外加電視鋪天蓋地的播放,想不心動都難。
其實身邊很多人對獅子有興趣,但因為太冷門,維修據點又少,且常常會被耳語,問說為
什麼要買這麼冷門的牌子,價錢又直逼豪華品牌,想買真的要很有愛。
BUT
寶獅這幾年推出新世代的車子,外型有非常大的進步,相信台灣市佔率會慢慢提升
或許有人會說獅子在台灣賣太貴,不過以 Volvo XC40 為例,國外售價與 3008 相當,但
台灣卻賣得比獅子貴得多
那就不用說 Benz、BMW 在台灣的售價了,根本是產地價的兩倍起跳,還有英國的 Mini
也是如此,歸咎主要原因,就是獅子沒在台灣建立好的品牌價值。
208
https://i.imgur.com/uhAuwDn.jpg
https://i.imgur.com/rSusC0A.jpg
https://i.imgur.com/gm2v5Ve.jpg
508
https://i.imgur.com/EiQalTv.jpg
https://i.imgur.com/R35h56k.jpg
https://i.imgur.com/dBdmnwA.jpg
3008
https://i.imgur.com/5vABBTO.jpg
https://i.imgur.com/yfItNbr.jpg
借用網路圖,PSA 這幾年的全球市佔率,其實是有逐步成長的,但都是靠歐洲市場在支撐
,亞洲、非洲都是衰退的。
https://i.imgur.com/1tJABce.jpg
但 PSA 即將重返睽違 20 年的北美市場,加上新世代的車型,相信能愈來愈好。
至於台灣,還是得看代理商的積極度 T_T
--
。
展間少就算了,外觀招牌黯淡不吸引人,進去看車時,DM 也只有「薄薄一張紙」,反觀
Mazda 跟 Lexus 給一本很有質感的介紹書,雖然最後買 3008 ,但現在那兩本書還是會
想翻來看看。
寶嘉也幾乎不登廣告,印象中只有去年 3008 「短暫」登了一下子,看看和泰 RAV4 上市
隔天,馬上登頭版,外加電視鋪天蓋地的播放,想不心動都難。
其實身邊很多人對獅子有興趣,但因為太冷門,維修據點又少,且常常會被耳語,問說為
什麼要買這麼冷門的牌子,價錢又直逼豪華品牌,想買真的要很有愛。
BUT
寶獅這幾年推出新世代的車子,外型有非常大的進步,相信台灣市佔率會慢慢提升
或許有人會說獅子在台灣賣太貴,不過以 Volvo XC40 為例,國外售價與 3008 相當,但
台灣卻賣得比獅子貴得多
那就不用說 Benz、BMW 在台灣的售價了,根本是產地價的兩倍起跳,還有英國的 Mini
也是如此,歸咎主要原因,就是獅子沒在台灣建立好的品牌價值。
208
https://i.imgur.com/uhAuwDn.jpg
https://i.imgur.com/rSusC0A.jpg
https://i.imgur.com/gm2v5Ve.jpg
508
https://i.imgur.com/EiQalTv.jpg
https://i.imgur.com/R35h56k.jpg
https://i.imgur.com/dBdmnwA.jpg
3008
https://i.imgur.com/5vABBTO.jpg
https://i.imgur.com/yfItNbr.jpg
借用網路圖,PSA 這幾年的全球市佔率,其實是有逐步成長的,但都是靠歐洲市場在支撐
,亞洲、非洲都是衰退的。
https://i.imgur.com/1tJABce.jpg
但 PSA 即將重返睽違 20 年的北美市場,加上新世代的車型,相信能愈來愈好。
至於台灣,還是得看代理商的積極度 T_T
--
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