SKODA 2021年全球銷售銳減12.9%,僅有87萬車主買單 - SUV

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原文連結:
https://tinyurl.com/3b4afp6f

原文內容:

Skoda sales down 12.9%, but electric Enyaq volumes strong
Czech brand delivered 878,200 vehicles worldwide in 2021

It means the Czech firm failed to sell more than one million cars for the
first time in eight years.

Amid the semiconductor crisis and Covid pandemic that have affected the
entire industry, almost every market was down for Skoda with one outlier:
India, where sales increased 108.9% compared with 2020 thanks to the
introduction of the Kushaq mid-sized SUV.

Chinese sales were hit hardest with deliveries down 58.8%, while Western
Europe was down a relatively modest 5.9% to 409,000 vehicles. The UK remains
important for Skoda as the fifth-most-popular market, behind Germany, Russia,
the Czech Republic and China. A total of 55,800 Skodas were delivered in the
UK in 2021 compared to 58,700 vehicles the previous year.

However, Skoda still achieved double-digit growth in a handful of
smaller-volume countries: Portugal (1800 vehicles, up 37.4%), Norway (9800
vehicles, up 36.9%), Ireland (9100 vehicles, up 21.8%), the Netherlands
(19,300 vehicles, up 19.0%) and Spain (24,600 vehicles, up 17.0%).

The Skoda Octavia continues to be the firm’s biggest seller, but sales
dropped 22%. The models least affected by the downturn were the Skoda Fabia
and Skoda Kamiq, whose deliveries dropped 6.0% and 6.1% respectively.

Schäfer said: “The Covid-19 pandemic and the shortage of semiconductors
have significantly slowed down our growth. Thanks to the flexibility and
resourcefulness of the Skoda team, as well as the close cooperation with our
suppliers, we managed to steer the company through the year successfully and
deliver a respectable result.

“We expect the semiconductor supply situation to gradually ease in the
second half of the year. I am looking ahead with confidence; we have many new
products in the pipeline, including the Enyaq Coupe iV, we are experiencing
very high customer demand, and we have a highly motivated team. Over the long
term, the company is in an excellent position to emerge stronger from the
transformation process.”

心得/說明:(30字以上)

捷克品牌SKODA 2021年全球銷量銳減12.9%,僅87萬車主買單。
就算賣最好的Octovia也減少了22%的訂單。
中國銷量暴減58.8%居全球之冠。

但相信台灣日漸成熟懂車的車主消費者能補上這塊缺口,
並取代VAG集團裡在台持續銷售不振的audi品牌利基。

*轉錄新聞/情報,必須附上原文及網址連結心得或意見30字(不含標點符號)

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All Comments

Margaret avatarMargaret2022-01-17
中國少了58.8%的聰明人
Noah avatarNoah2022-01-18
缺車所以賣不好是不是業務話術?
Oscar avatarOscar2022-01-17
等車等那麼久 真以為他是suzuki膩
Faithe avatarFaithe2022-01-18
噓心得,沒說出文章重點
Ina avatarIna2022-01-17
就算銷量爆減,還是一樣缺車要等
Frederica avatarFrederica2022-01-18
阿就缺車啊
這個數據只看掛牌數,怎麼不說說訂單有多少?
Yuri avatarYuri2022-01-17
看到買車要等一年跑單的應該蠻多的吧XD
Quanna avatarQuanna2022-01-18
等車要等一年半還剩幾個人願意買
George avatarGeorge2022-01-17
葡萄牙也賣太少
Edith avatarEdith2022-01-18
這應該是車做不出來吧
Jacob avatarJacob2022-01-17
很多牌子都有衰退 SKODA是稍多但也沒有很誇張
Enid avatarEnid2022-01-18
中國有自己的產線應該是獨立市場,他們量減少應該跟
之前台灣捷克好友的關係,白話就是政治因素
Edwina avatarEdwina2022-01-17
車很香 但是等太久了大部分人都受不了
Ula avatarUla2022-01-18
一天到晚只想黑,你的人生究竟是?
George avatarGeorge2022-01-17
故意拿奧迪出來比 又在酸
不就福斯集團把晶片優先配給福斯這麼簡單的事
做得出來的車都賣光 明顯是產能問題不是產品問題
Adele avatarAdele2022-01-18
窮人版福斯
David avatarDavid2022-01-17
看訂單這種假數據自慰剛好
Carol avatarCarol2022-01-18
奇怪 牛頭喊訂單幾張的時候就不是假數據了XD
John avatarJohn2022-01-17
聰明的,就等
Ophelia avatarOphelia2022-01-18
很欣賞你的業務嘴XD
Candice avatarCandice2022-01-17
往回拉看id, 果然XD
Belly avatarBelly2022-01-18
缺車 不是賣不好
Queena avatarQueena2022-01-17
就中國賣不好啊
Zanna avatarZanna2022-01-18
聰明的人變少了?
Barb Cronin avatarBarb Cronin2022-01-17
聰明的,就懂
Charlotte avatarCharlotte2022-01-18
特斯拉沒這問題
Irma avatarIrma2022-01-17
心得與原文根本不符, 再噓
Ivy avatarIvy2022-01-18
缺車我只服 Suzuki jimny 他排就算惹
Lucy avatarLucy2022-01-17
你跟鳥牌有什麼血海深仇嗎
Agnes avatarAgnes2022-01-18
octavia等一年才交車,賣給聰明的鬼吧
Sierra Rose avatarSierra Rose2022-01-17
產能不足
Elvira avatarElvira2022-01-18
期待fabia再開
Quintina avatarQuintina2022-01-17
fabia有四代啊,我比較期待roomsite和yeti
Isabella avatarIsabella2022-01-18
歐粉又在發文狂推skoda了 現實就是車板反指標
Isla avatarIsla2022-01-17
不錯喔 封你為鳥黑大王
Ina avatarIna2022-01-18
我怎麼覺得是大陸人疫情死光了
Edwina avatarEdwina2022-01-17
在中國是真的賣不好 即便推中國版特式車
Iris avatarIris2022-01-18
最廉價的歐洲車,台灣人的最愛,買前很愛,買後很幹
XDD
Regina avatarRegina2022-01-17
賣得比Lexus全球多
Edwina avatarEdwina2022-01-18
不意外, CP值和VAG集團的定位都變低
Olga avatarOlga2022-01-17
Skoda在中國2019年就在消退了 不是去年才突然賣不
Rachel avatarRachel2022-01-18
娘子快出來看鳥黑
Megan avatarMegan2022-01-17
RS動力也輸VW R系列,卡鉗還用烤紅的
Daniel avatarDaniel2022-01-18
看來中國人不夠聰明喔
Sierra Rose avatarSierra Rose2022-01-17
21年各大車廠都下滑 又不是只有鳥牌
William avatarWilliam2022-01-18
反指標版不意外,版上推成這樣,現實賣沒幾台xddd
Andy avatarAndy2022-01-17
你快跟No.1結拜,2個反串仔
Faithe avatarFaithe2022-01-18
台灣當寶??
Odelette avatarOdelette2022-01-17
最廉價不是seat嗎?某樓住在井裡?
Caitlin avatarCaitlin2022-01-18
你終究要等車的,為什麼不一開始就等