SKODA 2021年全球銷售銳減12.9%，僅有87萬車主買單 - SUV

原文連結：
https://tinyurl.com/3b4afp6f

原文內容：

Skoda sales down 12.9%, but electric Enyaq volumes strong
Czech brand delivered 878,200 vehicles worldwide in 2021

It means the Czech firm failed to sell more than one million cars for the
first time in eight years.

Amid the semiconductor crisis and Covid pandemic that have affected the
entire industry, almost every market was down for Skoda with one outlier:
India, where sales increased 108.9% compared with 2020 thanks to the
introduction of the Kushaq mid-sized SUV.

Chinese sales were hit hardest with deliveries down 58.8%, while Western
Europe was down a relatively modest 5.9% to 409,000 vehicles. The UK remains
important for Skoda as the fifth-most-popular market, behind Germany, Russia,
the Czech Republic and China. A total of 55,800 Skodas were delivered in the
UK in 2021 compared to 58,700 vehicles the previous year.

However, Skoda still achieved double-digit growth in a handful of
smaller-volume countries: Portugal (1800 vehicles, up 37.4%), Norway (9800
vehicles, up 36.9%), Ireland (9100 vehicles, up 21.8%), the Netherlands
(19,300 vehicles, up 19.0%) and Spain (24,600 vehicles, up 17.0%).

The Skoda Octavia continues to be the firm’s biggest seller, but sales
dropped 22%. The models least affected by the downturn were the Skoda Fabia
and Skoda Kamiq, whose deliveries dropped 6.0% and 6.1% respectively.

Schäfer said: “The Covid-19 pandemic and the shortage of semiconductors
have significantly slowed down our growth. Thanks to the flexibility and
resourcefulness of the Skoda team, as well as the close cooperation with our
suppliers, we managed to steer the company through the year successfully and
deliver a respectable result.

“We expect the semiconductor supply situation to gradually ease in the
second half of the year. I am looking ahead with confidence; we have many new
products in the pipeline, including the Enyaq Coupe iV, we are experiencing
very high customer demand, and we have a highly motivated team. Over the long
term, the company is in an excellent position to emerge stronger from the
transformation process.”

心得/說明：(30字以上)

捷克品牌SKODA 2021年全球銷量銳減12.9%，僅87萬車主買單。
就算賣最好的Octovia也減少了22%的訂單。
中國銷量暴減58.8%居全球之冠。

但相信台灣日漸成熟懂車的車主消費者能補上這塊缺口，
並取代VAG集團裡在台持續銷售不振的audi品牌利基。

＊轉錄新聞/情報，必須附上原文及網址連結及心得或意見30字(不含標點符號)＊

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