Toyota RAV4熱銷逾3.1萬台 奪2020銷售冠軍 - 汽車

By Emily
at 2021-01-01T11:46
at 2021-01-01T11:46
Table of Contents
原文連結:https://news.cnyes.com/news/id/4555099
原文內容:(註:本新聞發布日期為2020年底)
即便尚未過完2020年,車市龍頭和泰車提前宣布Toyota RAV4全年銷售台數確定突破3.1
萬台,稱霸台灣銷售冠軍,不僅超越去年RAV4創下的2.97萬台成績,也超越去年冠軍
Toyota Corolla Altis的3.06萬台。
今年前11月車市規模達41萬1930台,年增4.6%,其中,和泰車代理的Toyota加Lexus總掛
牌數共13萬4840台,年增5.6%,優於市場平均成長。
和泰車預估,今年全年整體車市上看45萬台規模,Toyota銷量從原12.4萬台上修至12.56
萬台,Lexus則上修400台至2.24萬台。
和泰車表示,此次為因應市場所需,鎖定追求個性化外觀和喜愛戶外活動的客群,導入全
新RAV4躍野冒險版,此為Toyoya專為日本和台灣市場開發的車型,以RAV4 Adventure 4WD
為基礎,可望繼續增添市場討論度。
法人認為,除汽車銷售,和泰車具多角化經營優勢,包括透過和運提供汽車租賃服務、和
潤提供買賣汽車貸款業務,並具有經營汽車用品的車美仕,集團布局完整,長期營運正向
無虞。
心得/說明:
人紅是非多,車夯問題多。
RAV4雖然稱霸台灣車市,但看到漏水事件和車板上嚴重的災情之後,大概可以推估去年
賣超過3.1萬台的RAV4中,大概有2.87萬台會漏水。
而且預測今年RAV4銷售量應該剩不到0.87萬台。
https://news.u-car.com.tw/news/article/64585
不過今年又推出了『躍野冒險版車型』的RAV4,車頂多了兩根橫式的置物架,方便載腳
踏車或置物箱之類的東西,相信對於漏水問題一定有加強改善,不然不會新增這種設計。
如果東山再起,或許有機會再挑戰銷售新高。
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