Toyota Yaris Crossover 2019試駕-廖剛 - Toyota
By Lucy
at 2019-01-17T19:31
at 2019-01-17T19:31
Table of Contents
https://youtu.be/uaV8x9egiCs
這次Toyota的Yaris Crossover,就是長高一點的Yaris,價格帶一樣壓在六十幾萬之間。
而就早期來說,的確,我們的小型掀背車就是這樣的價格帶...但時至今日,我覺得這樣的
價格帶不是不行,而是配備必須再提升!又或者廠家真的很想維持老樣子,低規只給個雙氣囊......這個執念我們勉強不來,但萬
萬不可再開出六字頭的售價了!
今年應該就是進口車、國產車掛牌數量的黃金交叉年,而進口車現在的價格戰已經殺到什
麼地步了?如果國產車未來還想要有一絲絲的生存空間,價格當然得往下再調整,而且不
只是調整,還要調得有感才行。
這次的Yaris Crossover,我看到了相當保守的行銷思維,也就是:
以前雙安都可以賣到六十初頭萬,現在七安當然得開出接近七字頭的價格才足以祭旗!
但,有沒想過,有些進口車賣多少錢、給多少配備?這個價格規配目前看起來還可以接受
嗎?如果以後也加上主動跟車/煞停、盲點偵測、電子煞車、雙區恆溫...之類的配備,不
就可以開出比進口車還高的價格了?所以我覺得這樣的價格規配已經過時。
如果不適時做出調整,接下來就是新車蜜月期變短、現場議價空間變高,接著因應銷量做
促銷,而第一批就入手的死忠的車主,就完全變成莫名其妙的炮灰。
影片裡面的段落如下,大家可以撿自己喜歡的來看:
快餐版-開頭兩分半結束
外觀-3分32秒
內裝-6分18秒
試駕-11分07秒
入手建議-15分06秒
--
這次Toyota的Yaris Crossover,就是長高一點的Yaris,價格帶一樣壓在六十幾萬之間。
而就早期來說,的確,我們的小型掀背車就是這樣的價格帶...但時至今日,我覺得這樣的
價格帶不是不行,而是配備必須再提升!又或者廠家真的很想維持老樣子,低規只給個雙氣囊......這個執念我們勉強不來,但萬
萬不可再開出六字頭的售價了!
今年應該就是進口車、國產車掛牌數量的黃金交叉年,而進口車現在的價格戰已經殺到什
麼地步了?如果國產車未來還想要有一絲絲的生存空間,價格當然得往下再調整,而且不
只是調整,還要調得有感才行。
這次的Yaris Crossover,我看到了相當保守的行銷思維,也就是:
以前雙安都可以賣到六十初頭萬,現在七安當然得開出接近七字頭的價格才足以祭旗!
但,有沒想過,有些進口車賣多少錢、給多少配備?這個價格規配目前看起來還可以接受
嗎?如果以後也加上主動跟車/煞停、盲點偵測、電子煞車、雙區恆溫...之類的配備,不
就可以開出比進口車還高的價格了?所以我覺得這樣的價格規配已經過時。
如果不適時做出調整,接下來就是新車蜜月期變短、現場議價空間變高,接著因應銷量做
促銷,而第一批就入手的死忠的車主,就完全變成莫名其妙的炮灰。
影片裡面的段落如下,大家可以撿自己喜歡的來看:
快餐版-開頭兩分半結束
外觀-3分32秒
內裝-6分18秒
試駕-11分07秒
入手建議-15分06秒
--
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