VW在台灣的高級形象是何時被樹立的? - Toyota
By Andy
at 2016-05-27T14:35
at 2016-05-27T14:35
Table of Contents
首先來釐清何謂“高級車”何謂“平價車”
最簡單的分法就是高級車用料比較高級,駕駛感受比起平價車更扎實等…
懂車的人其實都知道,VW=Volkswagen
就是“國民車”的意思,所以在中國也直接被翻譯成“大眾”,因此無論在德國還是中國,V
W也就是平價車的代表,就像Toyota那樣!
可是在台灣,很多人卻覺得VW是高級進口車,真的令人覺得匪夷所思
的確啦,VW的產品在外觀上的確有比日系同級車優異的地方,組裝比國產車扎實但是內裝塑
膠感與廉價其實更重,在很多日系車都已經標配皮質座椅,恆溫空調時,貴上一兩成的VW還
在機械空調和布椅,明明就是廉價感,但我記得媒體總愛用“務實”帶過
再來談車輛的本質,不得不說就算是平價的歐洲車在操控感以及動力技術上是高於日系車
的,但是那是因為造車理念不同產生的差異,但應該還不至於可以用這點就把一個平價牌吹
捧成高級牌吧?如果是這樣的話,那福特應該也會被認為是高級車了!
接著談談我與VW的相處經驗,我家裡曾經有買過B4 Passat,這台22年的老車現在依然健在,
但是,當年我爸第一次買ㄥ的時候就已經深刻的覺得兩個牌子完全不是同一個檔次(我只承
認整體質感與用料,操控感受VW完勝),但是為何到了今天卻有一些人認為VW是高級車?甚至
水準跟神V差不多的印度Polo一開始還騙到不少人,自以為用那麼低的價錢就可以買到歐系
進口車很爽…
到底這個形象是怎麼產生的,有大大知道嗎?
--
Sent from my Android
--
最簡單的分法就是高級車用料比較高級,駕駛感受比起平價車更扎實等…
懂車的人其實都知道,VW=Volkswagen
就是“國民車”的意思,所以在中國也直接被翻譯成“大眾”,因此無論在德國還是中國,V
W也就是平價車的代表,就像Toyota那樣!
可是在台灣,很多人卻覺得VW是高級進口車,真的令人覺得匪夷所思
的確啦,VW的產品在外觀上的確有比日系同級車優異的地方,組裝比國產車扎實但是內裝塑
膠感與廉價其實更重,在很多日系車都已經標配皮質座椅,恆溫空調時,貴上一兩成的VW還
在機械空調和布椅,明明就是廉價感,但我記得媒體總愛用“務實”帶過
再來談車輛的本質,不得不說就算是平價的歐洲車在操控感以及動力技術上是高於日系車
的,但是那是因為造車理念不同產生的差異,但應該還不至於可以用這點就把一個平價牌吹
捧成高級牌吧?如果是這樣的話,那福特應該也會被認為是高級車了!
接著談談我與VW的相處經驗,我家裡曾經有買過B4 Passat,這台22年的老車現在依然健在,
但是,當年我爸第一次買ㄥ的時候就已經深刻的覺得兩個牌子完全不是同一個檔次(我只承
認整體質感與用料,操控感受VW完勝),但是為何到了今天卻有一些人認為VW是高級車?甚至
水準跟神V差不多的印度Polo一開始還騙到不少人,自以為用那麼低的價錢就可以買到歐系
進口車很爽…
到底這個形象是怎麼產生的,有大大知道嗎?
--
Sent from my Android
--
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