中國車市景氣差掀最慘烈價格戰 BMW新車只 - 汽車

By Yedda
at 2023-03-13T21:44
at 2023-03-13T21:44
Table of Contents
原文連結:
https://ynews.page.link/rWxag
原文內容:
中國車市景氣差掀最慘烈價格戰 BMW新車只要57萬
(中央社台北13日電)汽車業被列為中國疫情過後優先振興產業。但在民間購買意願低落下,中國車市被自家媒體形容為「史上最慘烈價格戰」。像BMW的1系列新車,更以人民幣12.9萬(新台幣57.4萬元)元低價促銷。
證券時報報導形容,中國汽車價格大戰已從新能源車過渡到傳統燃油汽車領域,大額汽車補貼戰已成燎原之勢。中國業界人士對此表示,中國「汽車行業從來沒這麼捲(自相殘殺)過」。
根據報導及網路訊息,BMW在福建泉州的經銷商「泉州福寶」日前發布促銷海報提到,原本建議售價為20.89萬元的120iM-Sport(運動版)房車,最低優惠價僅需12.9萬元,折價幅度高達38.2%,轟動中國網路,「13萬就能買寶馬(BMW)新車」一度衝上網路熱搜。
事實上,BMW是中國車市這波降價促銷大戰中,較晚作出反應的車商。福斯(Volkswagen)汽車降價幅度最高達7萬元,負責產銷的中國一汽更推出1.5億元的補貼;價格折讓一向較小的廣汽本田部分車型,也有2至3萬元的優惠;至於奧迪(Audi)、賓士(Mercedes-Benz)的部分車型,更有9至12萬元的折讓。
根據報導,中國車市這波降價的根源,來自比亞迪、特斯拉(Tesla)對旗下電動車的競相大降價。緊接著波及燃油車,由東風率先大降價,遂成一發不可收拾之勢。報導形容,這讓倉促應戰的眾多車企「血流成河」,業者更指出,今年將是中國汽車業「真正決定生死的時刻」。
報導指出,為了促進汽車消費,車企、經銷商、各地政府聯手近來想方設法大降價。補貼力度空前,優惠形式更是多樣化。截至目前至少已有超過30個汽車品牌直接或間接參與價格戰,甚至有車型優惠超過10萬元。
至於補貼來源,部分優惠是由車廠主導,也有的是地區經銷商補貼促銷,也有地方是政府和車商聯手降價;而在降價形式上,保險、貸款、贈品等形式已無法滿足消費者需求,直接大幅度降價成為主流。
地方政府為了拚經濟復甦,紛紛推出力道不一的購車補貼。像是東風總廠所在地的湖北省,就對購買東風的本省籍消費者提供最高達9萬元的補貼,讓建議售價21.19萬元的雪鐵龍C6,只需12.19萬元就可買到。
除湖北省外外,河南省針對本省新購的汽車,給予車價5%的補貼;天津市則派發總額6000萬元的購車補貼;山東省更發放2億元的汽車消費券;而已知的北京、上海、浙江、河南、四川、黑龍江、山西、雲南、海南、貴州等省級行政區,也給予不同程度的購車優惠。(編輯:邱國強)
心得/說明:(30字以上)
中國價格戰打得慘烈,台灣則是人民慘,57萬在台灣還買不到車勒,最便宜的的小鴨還要58.9萬,而且今年第三季就要停產。
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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