保時捷2017年在台熱銷3358輛 - SUV
By Carol
at 2018-02-11T16:10
at 2018-02-11T16:10
Table of Contents
原文連結:https://speed.ettoday.net/news/1110635
原文內容:
記者游鎧丞/綜合報導
在旗下SUV「Cayeene」、「Macan」攜手並行下,搭配陣容齊全的性能車系,也讓保時捷
(Porsche)2017年再創銷售新高,以3,358輛成績寫下全新紀錄;綜觀同級距對手,保時
捷仍持續站穩前段班之列。
綜觀2017年整體銷售成績,保時捷在台銷售主力仍是SUV車款Cayenne以及Macan,分別繳
出1,150輛及1,454輛的不俗成績;再者佐以911(166輛)、718 Boxster及718 Cayman(
合計322輛)、二代目Panamera(256輛)的成績,也讓保時捷繳出亮眼成績單。
對於2018年將在台設立全新分公司的保時捷而言,有此成績自然也讓原廠更有信心在台灣
站穩腳步,為國內消費者帶來原汁原味的斯圖加特血統。
新任台灣保時捷總裁林馬汀強調,未來台灣分公司也將會持續與永業維持合作公司;透過
過往在台奠立的市場瞭解、品牌定位及車主關係,持續深耕台灣市場。林馬汀先生也補充
:「分公司的成立,將有助於德國原廠直接瞭解台灣市場的特殊需求,是一樣大利多的決
策。」
2018年新年新氣象,未來保時捷也將會積極導入諸如全新Cayenne、Panamera Sport
Turismo、911 GT2 RS等車款,相信保時捷2018年仍是精彩可期!
心得/說明:
連保時捷也要來台灣設分公司了!看來台灣的豪華車市場真得很有潛力
不知道被保時捷吸走的客群原本都是開什麼車呢? 雙 B ? 還是歪 L ?
雙B 外匯車很多,為啥都很少聽到在外匯保時捷的呢 ?
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