入門車款價好殺 雙B凌志爭一哥 - 汽車
By Hedwig
at 2018-11-27T13:03
at 2018-11-27T13:03
Table of Contents
原文連結:
http://ec.ltn.com.tw/article/breakingnews/2625413
原文內容:
入門車款價好殺 雙B凌志爭一哥
〔記者楊雅民/台北報導〕豪華車品牌LEXUS(凌志)、Mercedes-Benz(賓士)和汎德代
理的BMW(寶馬)近年推出的入門車車款價格都好殺,3大廠力拚豪華車一哥寶座。
台灣人愛賓士,賓士車滿街跑,賓士在台掛牌量從2012年的1.3萬輛成長至去年達2.8萬輛
,相當於每天賣出約77輛賓士車,5年大增逾1倍。
為延續成長力道,台灣賓士第4季率先以全新世代的戰略車款A-Class大改款為主打,訴求
採用與S-Class相同的4.5代Intelligent Drive智慧駕駛輔助系統。入門的A 180車型每輛
售價153萬元起,A200和A250價格分別為171萬元及213萬元,A-Class大改款車型近期陸續
到港交車,訂單量已衝破500張。
去年A-Class車系年銷量約1500輛,B-Class年銷量約900輛,占整體賓士車銷售近1成,今
年1~10月賓士累計掛牌量達2萬4426輛,預期在A-Class大改款帶動下,年銷量可望再創新
高。
日系豪華車品牌LEXUS本月引進UX200跨界休旅車登台,入門款下殺至每輛139萬元起,成
為全台最便宜的豪華休旅車,上週才上市,目前接單量已逾500張。
LEXUS總代理和泰汽車(2207)已喊出LEXUS UX200明年年銷量將繳出4000輛的成績單,相
當於每天要賣出10輛,全品牌明年則喊出要挑戰2.15萬輛新高目標,嗆聲扣除雙B水貨車
,明年要搶下台灣豪華車總代理銷售第1寶座。
BMW 1 Series小改款入門價也下殺至每輛149萬元,BMW今年1~10月全品牌累計掛牌量達1
萬3082輛,明年將有主力車款BMW 3系列轎車全新改款,並計畫推出全新的BMW X7新車款
,將帶動明年成長動能。
心得/說明:
現在進口車價格與國產車越來越接近,路上進口車的數量也越來越多了
雖然台灣人選擇雙B仍然是大宗,可是LEXUS的能見度似乎也提升不少
大家會選擇哪一款呢~
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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