匯豐汽車集團終止Audi經銷權說明 - 汽車

By Hazel
at 2023-04-10T01:38
at 2023-04-10T01:38
Table of Contents
原文連結:
https://www.carstuff.com.tw/car-news/item/37874-audi.html
原文內容:
匯豐汽車集團旗下豐仕汽車近日接獲台灣奧迪(簡稱VGT)來函,表示將終止與豐仕的經銷合作關係,對此,豐仕董事會與經營團隊深表遺憾,在維護客戶與員工權益的前提下,豐仕汽車將尋求法律途徑,與VGT商談後續處理。
豐仕汽車為東立物流與匯豐汽車集團共同出資成立之經銷公司,於2020年取得Audi汽車經銷權,負責區域為台北市與北桃園。2021年開始營運後,先在VGT要求下,從奧迪北區經銷商購得北投據點,成立北投新車與中古車展示中心暨服務廠,之後陸續建置大安展示中心、與濱江展示中心暨服務廠,目前於台北市共有三個據點,同時北桃園展示中心暨服務廠也正建置施工中,預計2023年第三季完工。
豐仕汽車經銷Audi品牌迄今二年多,在沒有既有客戶的基礎下,全體團隊努力不懈,開拓市場,讓Audi品牌在市場上有顯著的成長。 客戶與員工為豐仕汽車最大的資產,經銷權的終止,對客戶權益將是一大衝擊。早期Audi總代理的更迭,讓台灣消費者對Audi品牌信心有所保留,同時也反映在市場佔有率上。VGT成立後,開始建立Audi品牌於台灣的基礎,經歷數任總裁與經銷商夥伴的努力,Audi汽車的銷量也逐漸穩定,但各任總裁策略不盡相同,也使得先前有三大Audi授權經銷商退出市場之前例。
豐仕汽車於VGT前任總裁任內爭取加入經銷團隊,乃著眼於Audi市場潛力可期與認同其策略布局, 期許豐仕汽車的加入能讓客戶的體驗有所提升,加速Audi市占的成長。在豐仕汽車營運二年多,據點尚在建置,準備踏穩腳步之際,終止經銷權的動作,不僅對客戶帶來極大的不便,對員工的權益與事業的永續經營也是極大的不確定。
後續對於經銷權的商談,豐仕汽車將盡力維護客戶權益,希望客戶對品牌的體驗不受影響。經營團隊也充分與員工溝通,尊重員工意願協助職涯規劃,以客戶、員工、公司三贏為目標,盡速與VGT達成協議。 匯豐汽車身為全台最大汽車經銷集團,近年來積極轉型,朝向多元品牌經銷與車行生活服務發展,從基礎紮實的國產車品牌乘用車與商用車經銷、汽車金融服務、中古車聯盟開始,到進口品牌經銷、與各項新事業發展,期望轉型成以客戶用車需求為中心的服務生態系。
目前各進口品牌經銷皆穩健地成長,未來新品牌、新事業的投資也將持續,不僅為客戶提供更完善的服務,也為集團吸引更多優秀人才,提供員工更多元的訓練與發展。匯豐汽車對於客戶與員工的承諾不會改變,也以永續經營為目標,持續提供多品牌,多面向的車行生活服務。
心得/說明:(30字以上)
原來Audi的經銷是匯豐歐
感覺三菱賣得還可以啊,但Audi的銷量卻不怎麼樣?
朋友去看車,業務也只會酸Lexus等級不夠
ACC的操作也很不熟悉的感覺
原廠想接手自己賺了嗎?
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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