台灣豪華車銷售量Lexus No1的主因是? - 汽車

By Hedda
at 2020-08-13T23:41
at 2020-08-13T23:41
Table of Contents
※ 引述《caeasonfb (eason)》之銘言:
: 台灣的汽車豪華品牌裡,若只以總代理或直營子公司來看,
: Lexus的銷售量已經持續穩定的強壓MB、BMW、Volvo、Audi等歐美大廠。
: 但以全球銷售量來看,Lexus並沒有強壓2B1A的趨勢。
: 台灣豪華車品牌銷售量Lexus No1的主因是?
先講第一個 價格差距
https://i.imgur.com/pwk7aWK.jpg
IS300F sport 台灣賣190萬 沒得選配
https://i.imgur.com/ipFPatX.jpg
330i 台灣278萬起 有些配備還要加錢選
https://i.imgur.com/WQb33RH.jpg
C300 台灣270萬 一樣有些配備要花錢選
在美國價格差不多,台灣要多花80萬 再加上選配的價格要花費更多,其他車款有興趣可
以上官網自己比較。
lexus的歷史沒有1A2B來的悠久,也沒有1A2B那麼好的操控跟科技感,但是在台灣雙B畸形
的價格下,用CP值取勝,而且非常有效。
另外一點是lexus的策略就是級距破壞者,他不跟雙B正面對戰,
Rx是X3的價格 X5的車格空間,
NX是X1價格 X3的車格空間,
嫌棄3太小的 覺得5太貴,就會考慮ES,比3便宜 又有5的空間,沒有動力需求的就會去
考慮ES...
1A2B很讚 很棒棒 很好 ,Lexus確實又老又科技又落後,但是真正花錢時價差七八十萬甚
至近百萬,那就不是車很棒的問題了。
--
: 台灣的汽車豪華品牌裡,若只以總代理或直營子公司來看,
: Lexus的銷售量已經持續穩定的強壓MB、BMW、Volvo、Audi等歐美大廠。
: 但以全球銷售量來看,Lexus並沒有強壓2B1A的趨勢。
: 台灣豪華車品牌銷售量Lexus No1的主因是?
先講第一個 價格差距
https://i.imgur.com/pwk7aWK.jpg
IS300F sport 台灣賣190萬 沒得選配
https://i.imgur.com/ipFPatX.jpg
330i 台灣278萬起 有些配備還要加錢選
https://i.imgur.com/WQb33RH.jpg
C300 台灣270萬 一樣有些配備要花錢選
在美國價格差不多,台灣要多花80萬 再加上選配的價格要花費更多,其他車款有興趣可
以上官網自己比較。
lexus的歷史沒有1A2B來的悠久,也沒有1A2B那麼好的操控跟科技感,但是在台灣雙B畸形
的價格下,用CP值取勝,而且非常有效。
另外一點是lexus的策略就是級距破壞者,他不跟雙B正面對戰,
Rx是X3的價格 X5的車格空間,
NX是X1價格 X3的車格空間,
嫌棄3太小的 覺得5太貴,就會考慮ES,比3便宜 又有5的空間,沒有動力需求的就會去
考慮ES...
1A2B很讚 很棒棒 很好 ,Lexus確實又老又科技又落後,但是真正花錢時價差七八十萬甚
至近百萬,那就不是車很棒的問題了。
--
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