和泰小發財車 恐撼動中華車霸業 - 汽車
By Hedwig
at 2021-01-12T21:50
at 2021-01-12T21:50
Table of Contents
原文連結:
https://ctee.com.tw/news/industry/401005.html
原文內容:
台灣車業龍頭和泰汽車再出招,確定將在2021年底導入產銷豐田(Toyota)品牌小輕型商
用車Townace,補上汽車產品線最後一塊拼圖,屆時和泰集團將成為台灣汽車產品線最齊
全的業者,朝「長期而穩定40%以上市佔率」目標更進一步。
和泰車導入Townace,並嗆聲要拿下台灣「小發財車」市場半邊天,與長期享有九成以上
高市占的中華菱利(Veryca)車款正面對決,分食每年近2萬輛的小發財車銷售商機。挾
豐田高品牌形象與和泰車豐沛行銷通路資源優勢,Townace的問世,恐撼動中華車長達半
世紀的商用車龍頭地位。
據了解,和泰車將委由豐田台灣生產基地國瑞汽車生產組裝Townace,並透過原有豐田品
牌車經銷通路販售,導入生產符合最新六期環保法規,並符合國人駕駛習慣的自排車款。
和泰集團在1997至2002年期間,在已故總裁蘇燕輝領導下,推動第二度構造改革,向原廠
爭取導入多元化產品以擴張銷售規模及市占,成為改革重點之一,2001年國產化上市、締
造台灣銷售19連霸空前紀錄豐田Altis,就是二次構改的重要產品。
而補足中小型商用車產品的缺口,更是和泰車二次構改實現「長期而穩定NO.1」目標的關
鍵,近年先迎來首款3.5噸級(現為5噸級)小貨車Hino 300,僅剩的小輕型商用車產缺口
,也將在2021年底引進Townace來台產銷。
和泰車2020年締造小型車銷售14.6萬輛的「19連霸」紀錄,若加計日野(Hino)品牌大型
商用車的業績,新車總銷約15.5萬輛,總市占率逼近34%。市場看好Townace推出後,將
複製Hino 300瓜分三噸半貨車市場的勝利方程式,和泰車總市占更有看齊日本豐田,邁向
「長期而穩定四成占有率」。
業者分析,近年由於電商興起,催升都會區物流宅配用車需求,加上汰舊換新獎勵政策的
刺激,台灣小輕型商用車銷量從2018年的1.48萬輛,成長至2020年的1.87萬輛,特別是中
華菱利2019年大改款導入自排車款,以及鈴木(Suzuki)在2020年進口印尼廠生產的
Carry小貨車後,更讓整體市場明顯擴張。
心得/說明:(30字以上)
和泰連商用車市場也要出手了,
越野車、皮卡車、休旅車、轎車、小型車都是銷售冠軍,
現在連商用車市場也不讓了,
真的要一統江湖。
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如果還有來世,我想當一個獸人
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