大改款 GRAND LANCER年銷上看7千台 - 汽車
By Zora
at 2017-03-21T12:38
at 2017-03-21T12:38
Table of Contents
原文連結:
蘋果日報 https://goo.gl/03HuZA
原文內容:
大改款 GRAND LANCER年銷上看7千台
中華車大補 營收挑戰10年高點
2017年03月21日
【陳慜蔚╱台北報導】看準國內房車銷售佔比仍高達40%,中華車(2204)下
月將發表全新大改款GRAND LANCER,並於上月底展開預售,儘管展間尚無實
車可賞,預接單初步統計仍逾300張,看好單一車款全年銷售可達7000台。
以上一代LANCER自2014年5月改款上市後,在台累計銷量7600台來看,此次
GRAND LANCER上市首年銷售目標即大增至7000台,可看出中華車對中小型房
車的強烈企圖心。隨全新車款上市將挹注單一車款銷量倍增,以車款平均車
價75萬元、今年銷售目標7000台計算,GRAND LANCER今年估可貢獻52.5億元
營收。
預接單價67.9萬起
再加上中華車今年在電動二輪車持續有拓展計劃、全年銷量將正式突破1萬台
,法人因此看好,中華車去年營收重回400億元大關後,今年營收將繼續維持
2位數成長,上看450億元,挑戰10年來營收高點。
中華汽車業務部協理曾烱誌表示,GRAND LANCER由中華亞洲技術研發中心主
導開發,為今年最重要大改款新車,新車除外型有明顯變化,安全配備也更
為提升,全車系標配12項安全防禦配備,並搭載Smart極智數位儀表板,預接
單價67.9萬元起。
配備明顯提升,入門車款價格卻不增反降,再加上為表達對此一車款高度重
視,中華車也特別找來旅日棒球明星陽岱鋼代言,且針對預接單車主搭配贈
送VIP典藏球。曾炯誌指出,在上月底開始預接單後,雖然展間都還沒有實車
,卻已吸引不少車主直接下單。
海外布局加快腳步
事實上,除GRAND LANCER,ZINGER也已推出強化改款新車上市,接下來今年
還有其他包括OUTLANDER、COLT PLUS等小改款也都將於下半年陸續上市,因
此中華車雖然對於整體市場看法認為將較去年小幅度衰退或持平,但對自家
品牌看法樂觀,整體內外銷目標將持續成長至5萬台。
至於海外市場方面,中華車同樣加緊腳步布局,在成車及零件外銷之外,去
年在模具開發也有重大斬獲,正式取得協助日本原廠三菱汽車印尼廠進行多
項新車型鈑金模具開發合作案,並在年底外銷印尼。
根據規劃,中華車將於今年8月再外銷第二批鈑金模具至菲律賓,持續協助日
本三菱汽車於東南亞市場新車型導入計劃。
雖然模具外銷營收在初期直接貢獻不大,但透過模具外銷,法人認為,顯示
台灣模具品質及技術已獲得國際認可,長期來看,對中華車外銷事業仍有正
面挹注,未來海外市場營運動能可望持續成長,再加上中國轉投資東南汽車
業績貢獻,都將挹注中華車營收獲利穩定成長。
心得/說明:
這目標還真是敢說...
國外都準備停產了結果台灣繼續推出
售價再調高
真是有趣的變化... 看了板上目前的評價正面度好像也沒有很高
只能祝福他們希望不會落空...
--
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