奧迪靠新車 銷售年增六成 - 價格
![Liam avatar](/img/cat4.jpg)
By Liam
at 2021-04-16T11:53
at 2021-04-16T11:53
Table of Contents
奧迪靠新車 銷售年增六成
原文連結:https://udn.com/news/story/7241/5390870
原文內容:經濟日報 / 記者邱馨儀
後疫情時代,奧迪新車大量到港,奧迪2020年23%的銷售增長,今年第1季度62%的銷售成
長。從2020年開始引進了超過25款新車來台,包含Audi A4, Audi RS/ S 車款 以及
Audi e-tron,被視為與雙B同級的豪華車品牌今年品牌力大幅提高。
台灣奧迪15日發表 A3 Sportback,自2月底正式啟動預售活動之後,被視為豪華掀背小車
市場最受期待的耀眼新星,全車系產品陣列相較於預售期間的五款車型,一舉增加至七款
車型選擇,入門款138萬元起,被視為極具競爭力。
台灣奧迪指出,去年多款車抵台,一雪之前遲延發表、影響新車銷售的困擾,有效帶動銷
售,此外在今年上個月一次引進三款主力休旅車款,分別是 Audi Q2、Q5 和 Q8 ,目前
第一批 Audi Q5 已經售罄;第一批 Audi Q8 將在本月內全部交付給客戶。
事實上,去年德系豪華車嚴重的缺車問題,打亂台灣車市。從去年第2季之後,德國產線
產能受疫情影響,再加上港口人力問題,嚴重影響供應,幾乎是來多少車就能賣多少車,
尤其是豪華車品牌都面臨供車不足,連展間也快要沒車可以展示的困境。
奧迪的新車供應在去年第4季之後情況明顯好轉,加上新車陸續發表,奧迪在台售大幅成
長,此外A3 Sportback 全車系引進三款動力規格並涵蓋七款車型,17日起進駐全台展示
中心,再加上主動安全配備更趨完備,ACC主動式定速巡航控制系統、塞車輔助系統、前
方預警式安全防護系統、主動式車道維持及偏離警示系統、主動緊急待援輔助系統、車道
變換輔助系統(盲點警示)、離車安全警示、後方橫向車流警示及自動停車輔助系統等都
列為全車系標配,再加上ABS防鎖定煞車系統、EBD電子煞車力分配系統、ASR循跡防滑系
統和ESC行車動態穩定系統,後續買氣看好。
心得/說明:奧迪台灣分公司 2018 年以前是採取比較激進的銷售策略,車子一口氣進太
多賣不完,操作不當的結果,確實曾經導致經銷商庫存車過多影響新車銷售的問題。而且
這段期間還經歷北部經銷商重組事件,也導致市場價格有一段時間真的比較亂一點。
後來 2018 年台灣分公司換新總裁上任後,重新調整進貨和銷售策略,現在進車都是少量
進口,經銷商銷庫存的壓力小很多,價格很穩定(價格很硬),若要像 2018 年以前去新
車展示間或認證中古車部隨便亂砍價撿便宜,業務可能也不太會理你了。
--
原文連結:https://udn.com/news/story/7241/5390870
原文內容:經濟日報 / 記者邱馨儀
後疫情時代,奧迪新車大量到港,奧迪2020年23%的銷售增長,今年第1季度62%的銷售成
長。從2020年開始引進了超過25款新車來台,包含Audi A4, Audi RS/ S 車款 以及
Audi e-tron,被視為與雙B同級的豪華車品牌今年品牌力大幅提高。
台灣奧迪15日發表 A3 Sportback,自2月底正式啟動預售活動之後,被視為豪華掀背小車
市場最受期待的耀眼新星,全車系產品陣列相較於預售期間的五款車型,一舉增加至七款
車型選擇,入門款138萬元起,被視為極具競爭力。
台灣奧迪指出,去年多款車抵台,一雪之前遲延發表、影響新車銷售的困擾,有效帶動銷
售,此外在今年上個月一次引進三款主力休旅車款,分別是 Audi Q2、Q5 和 Q8 ,目前
第一批 Audi Q5 已經售罄;第一批 Audi Q8 將在本月內全部交付給客戶。
事實上,去年德系豪華車嚴重的缺車問題,打亂台灣車市。從去年第2季之後,德國產線
產能受疫情影響,再加上港口人力問題,嚴重影響供應,幾乎是來多少車就能賣多少車,
尤其是豪華車品牌都面臨供車不足,連展間也快要沒車可以展示的困境。
奧迪的新車供應在去年第4季之後情況明顯好轉,加上新車陸續發表,奧迪在台售大幅成
長,此外A3 Sportback 全車系引進三款動力規格並涵蓋七款車型,17日起進駐全台展示
中心,再加上主動安全配備更趨完備,ACC主動式定速巡航控制系統、塞車輔助系統、前
方預警式安全防護系統、主動式車道維持及偏離警示系統、主動緊急待援輔助系統、車道
變換輔助系統(盲點警示)、離車安全警示、後方橫向車流警示及自動停車輔助系統等都
列為全車系標配,再加上ABS防鎖定煞車系統、EBD電子煞車力分配系統、ASR循跡防滑系
統和ESC行車動態穩定系統,後續買氣看好。
心得/說明:奧迪台灣分公司 2018 年以前是採取比較激進的銷售策略,車子一口氣進太
多賣不完,操作不當的結果,確實曾經導致經銷商庫存車過多影響新車銷售的問題。而且
這段期間還經歷北部經銷商重組事件,也導致市場價格有一段時間真的比較亂一點。
後來 2018 年台灣分公司換新總裁上任後,重新調整進貨和銷售策略,現在進車都是少量
進口,經銷商銷庫存的壓力小很多,價格很穩定(價格很硬),若要像 2018 年以前去新
車展示間或認證中古車部隨便亂砍價撿便宜,業務可能也不太會理你了。
--
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小型皮卡 Hyundai Santa Cruz發表
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By Edward Lewis
at 2021-04-16T00:20
at 2021-04-16T00:20
Mazda CX-30 旗艦
![Anthony avatar](/img/boy1.jpg)
By Anthony
at 2021-04-15T23:40
at 2021-04-15T23:40
Ford Focus ST-line lommel 4D
![Kumar avatar](/img/woman-ring.jpg)
By Kumar
at 2021-04-15T23:20
at 2021-04-15T23:20