寫下四年來銷售新低 Volvo全球2022年銷量出現雙位數衰退! - 汽車

By Rebecca
at 2023-01-11T11:37
at 2023-01-11T11:37
Table of Contents
原文連結:
https://autos.udn.com/autos/story/7826/6900340
原文內容:
Volvo Cars的XC休旅三兄弟長期一來一直都是品牌銷量最大宗的來源,但不論是XC40、
XC60抑或是XC90,三款休旅皆全數在2022年出現了銷量下跌的現象。儘管Volvo在去年12
月拉出了成長12.8%的尾盤,但Volvo Cars最終結算仍是以較2021年衰退12%的表現為2022
年劃下句點。
Volvo Cars去年在全球總計售出615,121輛,比起2021年將近70萬輛的成績遜色不少,更
不用說這還是品牌自2018年首度突破年銷60萬輛大關後的新低銷量。儘管如此,Volvo
Cars旗下的純電陣容在去年的銷售佔比已較前一年增加3.7%,達到了約10.9%,即便現階
段也僅有XC40 Recharge與C40 Recharge兩款純電車在販售,仍可感受到全球市場對於純
電車款的需求日益增長。
既然提到了純電車款,Volvo的Recharge車系 (純電加上PHEV插電式油電混合動力) 2022
在全球總計交付205,352輛,相較2021年的189,216輛不僅突破20萬輛關卡,更是有著8.5%
的增長,值得注意的是,純電車款的增長達到159.5%,預計在今年投入販售的全新旗艦純
電休旅EX90,將有望再拉抬品牌純電車的銷量。
在銷售地區部分,Volvo Cars不論是在歐洲、中國、北美或是其他地區的總和,全數皆是
負成長,歐洲與美國市場更是分別有著-15.7%、-16.5%的雙位數衰退;話雖如此,Volvo
Cars的純電車系在任何地區都是正成長的銷售表現,其中歐洲市場更是繳出全年交付
45,690輛、年增長175.7%的成績單。
另外,每每佔了Volvo Cars最大宗銷量的XC休旅三兄弟,儘管在今年也毫不例外地由這三
輛休旅分居品牌年銷前三名,但XC40、XC60與XC90都出現了銷量下滑的跡象。即便如此,
Volov XC60仍然成為品牌最暢銷車款,年銷195,338輛、下跌9.4%,其次是擁有純電版本
的都會小休旅XC40,年銷量為169,206輛、下跌18.8%,最後則是三排座大型休旅XC90,年
銷量97,130輛、下跌10.3%。
心得/說明:(30字以上)
單單靠超高安全性、無塵車室、高比率EV化
似乎不再是VOLVO最能吸引消費者的賣點了,得要想出其他賣點才行
--
男はつらいよ,寅さんの啖呵売
https://www.youtube.com/watch?v=MlcN2Md4zEA
--
Tags:
汽車
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