德國人對德系及相關歐系車廠的看法 - 價格
By Brianna
at 2017-04-03T13:35
at 2017-04-03T13:35
Table of Contents
以下心得來自於採訪強者我德國朋友的問答紀錄
我們當初是透過相同的性趣認識的
因為好奇所以我突然主動跟他聊車
過程中他客觀地介紹德國民眾對德系和相關歐系車廠的看法
如果不相信我認識來自德國的朋友
或者認為該德國好友說的話不可信
請在讀到本行時按左鍵先行離開
──────────────────────────────────────
Q1:如果聊到買德國車,德國人會先推薦哪些品牌?
A1:平均價格從低排到高的話我們習慣推薦Volkswagen、Audi、BMW。
當然它們的價格段有重複的部份,即使是VW也有比Audi低階車款貴的車款。
德國人對這三個品牌的品質很有信心。
所以在台灣Audi定價比BMW便宜本是天經地義。
銷量比不上BMW,Audi的反應可能只是加大殺價空間,沒有另外調降定價。
Q2:Mercedes-Benz在台灣被當作成功有錢人的象徵,為什麼你沒有推薦呢?
A2:台灣的成功有錢人普遍年紀比較大嗎?如果是的話,這樣的現象很合理。
提到MB,德國人的第一印象就是「讓老人開的高級車」,非常非常老的人,
而且價格比BMW更昂貴。
確實MB在很多設計上只考量老年人的需求,
一堆功能按鍵不整合到電子中控台內,非得擺出實體按鍵,讓年輕人感到不適應。
另外當台灣MB和BMW相同價格時,不是MB賣得便宜,就是BMW賣太貴。
Q3:為什麼Volkswagen和Audi在德國的銷量比2B好?
A3:你們也常說大部份德國人個性很務實,所以我們真正在意的是性價比,
只有少數人會多花錢買更貴的廠牌來建立形象。
比起他人觀感,我們更習慣把錢花在刀口上。
如果有人說BMW比Audi高級,從原產地價格來判斷恐怕很難否認。
台灣Audi更需要的是加強自己的性價比,而非不斷強調自己和2B是同級產品。
Q4:但是台灣人常說Volkswagen和Audi的可靠性、妥善率、品質都不如MB與BMW?
A4:這四個廠牌的可靠性、妥善率每年都會有所消長,即使前者在某一年的表現
不如後者,但VW跟Audi的品質絕對可以滿足德國人的要求。
想酸台灣福斯後勤、叫料的不要太興奮,因為以上對答只針對品牌妥善率。
Q5:台灣的關稅和驗車成本太高了,你會建議台灣人想省錢就買捷克的Skoda嗎?
另外有台灣人說Skoda是歐洲窮人在開的窮酸車,這是真的嗎?
A5:不,德國人也很喜歡Skoda,而且它是德國中產階級會買來開的品牌。
Skoda的車款空間普遍比VW和Audi大,產品定位是針對家庭成員較多的購車者。
對德國人來說共用VW零件的Skoda品質也是很好的,你們可以盡管放心地買來開。
我想一天到晚酸說東歐車是給窮人開的人該醒醒了。
──────────────────────────────────────
大概就這樣
認同請分享
可惜這位好友是帶把的
之後有機會認識德國妹子的話我再想辦法聊聊吧
雖然還有另外一個英國妹子可以聊,但她的性趣是看女生搞蕾絲邊>"<
--
您覺得這Altis 1.真船
☜ 成為你朋友中最後一個說這Altis真船的人。
--
我們當初是透過相同的性趣認識的
因為好奇所以我突然主動跟他聊車
過程中他客觀地介紹德國民眾對德系和相關歐系車廠的看法
如果不相信我認識來自德國的朋友
或者認為該德國好友說的話不可信
請在讀到本行時按左鍵先行離開
──────────────────────────────────────
Q1:如果聊到買德國車,德國人會先推薦哪些品牌?
A1:平均價格從低排到高的話我們習慣推薦Volkswagen、Audi、BMW。
當然它們的價格段有重複的部份,即使是VW也有比Audi低階車款貴的車款。
德國人對這三個品牌的品質很有信心。
所以在台灣Audi定價比BMW便宜本是天經地義。
銷量比不上BMW,Audi的反應可能只是加大殺價空間,沒有另外調降定價。
Q2:Mercedes-Benz在台灣被當作成功有錢人的象徵,為什麼你沒有推薦呢?
A2:台灣的成功有錢人普遍年紀比較大嗎?如果是的話,這樣的現象很合理。
提到MB,德國人的第一印象就是「讓老人開的高級車」,非常非常老的人,
而且價格比BMW更昂貴。
確實MB在很多設計上只考量老年人的需求,
一堆功能按鍵不整合到電子中控台內,非得擺出實體按鍵,讓年輕人感到不適應。
另外當台灣MB和BMW相同價格時,不是MB賣得便宜,就是BMW賣太貴。
Q3:為什麼Volkswagen和Audi在德國的銷量比2B好?
A3:你們也常說大部份德國人個性很務實,所以我們真正在意的是性價比,
只有少數人會多花錢買更貴的廠牌來建立形象。
比起他人觀感,我們更習慣把錢花在刀口上。
如果有人說BMW比Audi高級,從原產地價格來判斷恐怕很難否認。
台灣Audi更需要的是加強自己的性價比,而非不斷強調自己和2B是同級產品。
Q4:但是台灣人常說Volkswagen和Audi的可靠性、妥善率、品質都不如MB與BMW?
A4:這四個廠牌的可靠性、妥善率每年都會有所消長,即使前者在某一年的表現
不如後者,但VW跟Audi的品質絕對可以滿足德國人的要求。
想酸台灣福斯後勤、叫料的不要太興奮,因為以上對答只針對品牌妥善率。
Q5:台灣的關稅和驗車成本太高了,你會建議台灣人想省錢就買捷克的Skoda嗎?
另外有台灣人說Skoda是歐洲窮人在開的窮酸車,這是真的嗎?
A5:不,德國人也很喜歡Skoda,而且它是德國中產階級會買來開的品牌。
Skoda的車款空間普遍比VW和Audi大,產品定位是針對家庭成員較多的購車者。
對德國人來說共用VW零件的Skoda品質也是很好的,你們可以盡管放心地買來開。
我想一天到晚酸說東歐車是給窮人開的人該醒醒了。
──────────────────────────────────────
大概就這樣
認同請分享
可惜這位好友是帶把的
之後有機會認識德國妹子的話我再想辦法聊聊吧
雖然還有另外一個英國妹子可以聊,但她的性趣是看女生搞蕾絲邊>"<
--
您覺得這Altis 1.真船
☜ 成為你朋友中最後一個說這Altis真船的人。
--
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