打破LEXUS冠軍神話 現代汽車GENESIS勇奪 - 汽車
By Zenobia
at 2020-02-14T00:34
at 2020-02-14T00:34
Table of Contents
原文連結:https://reurl.cc/31vQ60
原文內容:
每年由J.D. Power所公布的各項年度大獎,無非是個品牌企業非常關注在乎的,因為代表
了消費者的信賴與期待,對於建立品牌信心與商品價值非常有所助益。而在汽車類別上,
最受注目的莫過於年度最可靠品牌以及年度最可靠車款兩項大獎。
當然,J.D. Power大獎在每個主要市場上都是各自獨立的,我們本次報導的是美國市場。
由於美國市場開放豐富的獨特環境,以及長期穩居世紀第一的銷售量,在美國(或稱北美
)所頒出的獎項都高度受到企業重視。而過往J.D. Power年度最可靠品牌都由LEXUS所拿
下,LEXUS直至2019年時更是已經連續八年拿下年度最可靠品牌,但今年卻被來自韓國、
同樣身為高級品牌的GENESIS給打敗,只能屈居第二。
更值得注意的是,由於J.D. Power的規定是車輛銷售三年以上才符合評選資格,而
GENESIS直至2016年才開始以獨立品牌方式販售車款,因此2019年度是GENESIS第一次符合
J.D. Power評選資格。如果用球場術語來說,GENESIS是名符其實的在新人年度就拿下年
度MPV的超級巨星,“首次符合參賽資格就拿下年度冠軍”,夠厲害吧!
根據J.D. Power公布的數據顯示,GENESIS品牌獲得89 PP100的分數(可粗淺的解讀為100
項目裡有89個問題),成為年度最可靠汽車品牌;而已經連續八年拿下冠軍的LEXUS則拿
下100 PP100的分數,雖然已經比2018年又更進步了一些(2018年為106 PP100),但還是
不敵史上最強新人GENESIS的優異成績而只能屈居第二,終止了連續奪冠紀錄。第三名為
通用汽車品牌別克BUICK(103 PP100),保時捷排名第四(104 PP100),TOYOTA則排名
第五(113 PP100)。
不過雖然LEXUS輸掉了品牌冠軍,但旗下中大型房車ES拿下了52 PP100的評分成為年度最
可靠汽車,這是J.D. Power進行研究31年來所獲得的史上最佳成績。
當然,也有評論家認為,現行J.D. Power的評選制度本來就對車款數較少的新興品牌相對
有利,同時轎車的問題也通常比休旅車款要少(目前GENESIS只有轎車產品),意即
GENESIS拿下冠軍雖然絕非易事但也並非全然實力,如果GENESIS在接下來數年都還能保持
優異表現,那才是能夠真正讓人欽佩。不論如何,韓國品牌的表現絕非當年,我們還是希
望能在台灣看見更多品牌與產品提供給消費者做選擇,那才是消費者的福音。
https://i.imgur.com/inYsrBv.jpg
https://i.imgur.com/9qmbMFM.jpg
心得/說明:(30字以上)
文內提到轎車妥善率較休旅車好,lexus休旅車占比這麼高還能長年保持第一,今年
genesis打敗lexus成為可靠度最高的品牌,各位怎麼看?
全年最可靠車款則由ES拿下。
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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