捷克的SKODA怎麼會崛起這麼快? - 汽車
By Margaret
at 2020-11-30T11:29
at 2020-11-30T11:29
Table of Contents
10年前,來自捷克的SKODA根本在台灣路上看不太到。查了歷史,2005年底台宇汽車曾經
引進,結果2007年就收攤了(銷量非常悽慘,好像2年不到700台),2009換太古利奔接手、
2015換SKODA TAIWAN,但始終就是邊緣人品牌。
可是這幾年,開SKODA車的忽然多了起來,2017年就破5千台,今年10月的月銷量是828輛
,破成立5年以來的月銷紀錄。
依照經驗,這樣子的汽車品牌如果在台灣應該就會直接GG,永遠不會想再進來,但沒想到
短短幾年,竟然鹹魚大翻身,異軍突起,成了算熱門的品牌(雪鐵龍、寶獅、雙龍哭哭)。
它們到底怎麼做到的?
另外,有人是因為捷克議長來台灣立法院說我是台灣人,才注意到這個牌子的車嗎?
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