日本好野人不買豪車真相!我們才不用靠 - BMW
By Mary
at 2016-08-22T15:24
at 2016-08-22T15:24
Table of Contents
這篇文章推文頗多回響,但多數不認同原始引用文章
中的問卷與結論的相關性,但日本人不愛豪華車這點,
可能是正確的,個人用2015日本的銷售數字與台灣對比
來看:
日本豪華車銷量:(括號內為車市比例)
Benz 6.5萬台(1.3%) (台灣5.1%)
BMW 4.6萬台(0.9%) (台灣4.6%)
Lexus 4.8萬台(1.0%) (台灣3.2%)
Crown 4.4萬台(0.8%) 特別列出比較
個人看法:
1.日本車市銷售量是台灣12倍,但豪華車第一名的
賓士僅為台灣的3倍多一些。
2.以比例來看,日本路上看到賓士的機率跟台灣看到
c-class的機率大至一樣,比率雖低,但不至於稀有。
3.Crown銷量也沒想像中高,甚至低於Lexus,所以應該
也不能說日本人因為有Crown,就不愛雙B之類的豪華車。
4.台灣光2B1L就13%了,確實相對熱愛豪華品牌。
5.超豪華車RR 賓利 凱迪拉克日本大概賣150-800台不等,
不知到這樣比例算高還低。
以上,歡迎補充。
x=
--
中的問卷與結論的相關性,但日本人不愛豪華車這點,
可能是正確的,個人用2015日本的銷售數字與台灣對比
來看:
日本豪華車銷量:(括號內為車市比例)
Benz 6.5萬台(1.3%) (台灣5.1%)
BMW 4.6萬台(0.9%) (台灣4.6%)
Lexus 4.8萬台(1.0%) (台灣3.2%)
Crown 4.4萬台(0.8%) 特別列出比較
個人看法:
1.日本車市銷售量是台灣12倍,但豪華車第一名的
賓士僅為台灣的3倍多一些。
2.以比例來看,日本路上看到賓士的機率跟台灣看到
c-class的機率大至一樣,比率雖低,但不至於稀有。
3.Crown銷量也沒想像中高,甚至低於Lexus,所以應該
也不能說日本人因為有Crown,就不愛雙B之類的豪華車。
4.台灣光2B1L就13%了,確實相對熱愛豪華品牌。
5.超豪華車RR 賓利 凱迪拉克日本大概賣150-800台不等,
不知到這樣比例算高還低。
以上,歡迎補充。
x=
--
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