日本車好像比較少利用歐美大片置入性行銷 - 汽車

By Quintina
at 2017-04-28T18:27
at 2017-04-28T18:27
Table of Contents
好萊塢大片,特別是動作片
追車場面一定要有的
這中間我們可以發現歐洲車很會利用時機和片商談好條件,做置入性行銷
不只1A1B,英國積架、路虎、法國寶獅雪鐵龍,義大利阿法等也常常入鏡
反觀日本車系就少的多了
Lexus:沒什麼特別印象...?
Acura:喔哦那個神盾局有開這牌,此外...?
Infiniti:一部叫做換腦行動的出現過Q50,其他...??
平價品牌可能都拿去當背景車了,被警察開一開撞牆的那種,但也真的沒啥印象
去年全球電影票房總收入超過111億美元,可見觀影人數極為龐大
其中只要0.001%人看了電影影響買車意願,就是個利多
日本車廠怎都不考慮經營這塊?
--
追車場面一定要有的
這中間我們可以發現歐洲車很會利用時機和片商談好條件,做置入性行銷
不只1A1B,英國積架、路虎、法國寶獅雪鐵龍,義大利阿法等也常常入鏡
反觀日本車系就少的多了
Lexus:沒什麼特別印象...?
Acura:喔哦那個神盾局有開這牌,此外...?
Infiniti:一部叫做換腦行動的出現過Q50,其他...??
平價品牌可能都拿去當背景車了,被警察開一開撞牆的那種,但也真的沒啥印象
去年全球電影票房總收入超過111億美元,可見觀影人數極為龐大
其中只要0.001%人看了電影影響買車意願,就是個利多
日本車廠怎都不考慮經營這塊?
--
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