日本車好像比較少利用歐美大片置入性行銷 - 汽車
By Quintina
at 2017-04-28T18:27
at 2017-04-28T18:27
Table of Contents
好萊塢大片，特別是動作片
追車場面一定要有的
這中間我們可以發現歐洲車很會利用時機和片商談好條件，做置入性行銷
不只1A1B，英國積架、路虎、法國寶獅雪鐵龍，義大利阿法等也常常入鏡
反觀日本車系就少的多了
Lexus：沒什麼特別印象...？
Acura：喔哦那個神盾局有開這牌，此外...？
Infiniti：一部叫做換腦行動的出現過Q50，其他...？？
平價品牌可能都拿去當背景車了，被警察開一開撞牆的那種，但也真的沒啥印象
去年全球電影票房總收入超過111億美元，可見觀影人數極為龐大
其中只要0.001%人看了電影影響買車意願，就是個利多
日本車廠怎都不考慮經營這塊？
--
追車場面一定要有的
這中間我們可以發現歐洲車很會利用時機和片商談好條件，做置入性行銷
不只1A1B，英國積架、路虎、法國寶獅雪鐵龍，義大利阿法等也常常入鏡
反觀日本車系就少的多了
Lexus：沒什麼特別印象...？
Acura：喔哦那個神盾局有開這牌，此外...？
Infiniti：一部叫做換腦行動的出現過Q50，其他...？？
平價品牌可能都拿去當背景車了，被警察開一開撞牆的那種，但也真的沒啥印象
去年全球電影票房總收入超過111億美元，可見觀影人數極為龐大
其中只要0.001%人看了電影影響買車意願，就是個利多
日本車廠怎都不考慮經營這塊？
--
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