日系車主較愛跳槽到特斯拉?統計數據顯 - 汽車
By Rae
at 2022-12-05T17:58
at 2022-12-05T17:58
Table of Contents
原文連結:https://bit.ly/3XXFcLJ
原文內容:
日系車主較愛跳槽到特斯拉?統計數據顯示新任車主來自 Toyota、Honda 比例最高
雖然全球各大車廠陸續推出新款電動車吸引消費者上門,但至今特斯拉電動仍是多數消費
者「棄油轉電」的首選。最新調查數據更顯示原本 Toyota、Honda 等日系品牌的車主,
有頗高的機率會跳槽換開特斯拉電動車。
(原文網址:https://bit.ly/3XUIGyG )
https://bit.ly/3usBJHD
根據汽車業研究機構標準普爾全球移動 (S&P Global Mobility) 日前公布的調查報告,
新任的美國特斯拉車主有高達 15.36% 的比例來自 Toyota、13.3% 的比例來自於 Honda
、6.7% 來自於 BMW、 6.2% 來自賓士、5.4% 來自福特、5.3% 來自於 Lexus,其他
還有 4.7%、4.4%、4.3% 的比例分別來自於雪佛蘭、Audi 和 Subaru。
數據顯示新任美國特斯拉車主來自 Toyota + Honda 的比例多達 28.6%,代表超過四分
之一的新任特斯拉車主都來自於這兩大知名的日系品牌,來自於 BMW + 賓士這兩個知名
德國豪華車品牌的比例也達 12.9%。
之所以特定品牌的車主選擇跳槽特斯拉的比例會較高,普爾全球移動指出主要關鍵可能在
於品牌提供的電動車選擇是否充足。像是福特、雪佛蘭、現代、Kia 等電動車產品選擇相
對較多,同時也有提供相對平價電動車的品牌,被特斯拉挖走顧客的比例就較相對較低。
https://bit.ly/3F2MkxV
另外,標準普爾全球移動的報告還指出「棄油轉電」的美國消費者,最常購買的純電車是
特斯拉 Model Y、Model 3,至於福特野馬 Mach-E、現代 IONIQ 5、雪佛蘭 Bolt 也都是
頗受歡迎的選擇。
心得/說明:(30字以上)
這統計資料讓我挺意外的
本來以為應該是吃 2A1B1L 車主才對
沒想到居然是 T+H 的比例最高
另外提一下
現代汽車在美國的純電車銷量排名第二
雖然跟第一的實際數字有不小落差
但是美國本土製造速度還要加把勁才行了
https://bit.ly/3H60Es1
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