業代是不是應該被淘汰? - Toyota
By Liam
at 2018-05-07T00:29
at 2018-05-07T00:29
Table of Contents
※ 引述《Festo (Festo)》之銘言:
: 如果業代的功能是這樣,不如廢除業代,全部請接待妹妹就好。
: 大家自己用平板下單,規格自己看。
: 這樣去看車還比較清靜吧。
車板每過一陣子就會出現種言論,說真的有點意外
連業務存在的目的是什麼都搞不清楚,這裡真的都是騎勁戰的學生嗎?
業務存在的目的是在幫公司"增加"銷售,不是在協助消費者買車
車廠賣車就像每個政黨有基本盤一樣,產品本身跟行銷策略會打中某些客群
像是板上常看到"長輩就是愛妥善率好的Toyota,講什麼都聽不進去"之類的
這種客群公司躺著都能賣車,不是公司請業務的重點,只是順便接待處理罷了
真照鄉民講的"價格透明、自行下單",車廠永遠只吃得到基本盤
鄉民也得不到便宜,當羊用定價買車然後意淫黑絲妹
對車廠而言業務的重點在搶"中間選民",有想買你家的車但同時也在考慮它牌的消費者
這種客人業務搶得多,車廠的營收跟市佔率才會上升
"你在看T牌? 不好啦都鋁罐,來看看這車禍影片,生命無價"
"M牌開這個價喔? 稅金比較貴欸,來啦我車價再降兩萬給你,省更多"
"F牌要繳很多學費耶,看看我們家的保養價目表,省這麼多都可以去歐洲旅遊了"
看是要用話術拐騙還是降價吸引,只要能持續把考慮他牌的客人拿下,請這業務就值得了
不可否認的是,業務入行門檻低,素質良莠不齊,公司訓練也不見得完善
公司的獎金制度也可能造成原po遇到的狀況,沒錢賺的車就消極處理
但因為這樣就覺得業務沒功能該淘汰? 業務本來就不是為了你存在的啊
--
: 如果業代的功能是這樣,不如廢除業代,全部請接待妹妹就好。
: 大家自己用平板下單,規格自己看。
: 這樣去看車還比較清靜吧。
車板每過一陣子就會出現種言論,說真的有點意外
連業務存在的目的是什麼都搞不清楚,這裡真的都是騎勁戰的學生嗎?
業務存在的目的是在幫公司"增加"銷售,不是在協助消費者買車
車廠賣車就像每個政黨有基本盤一樣,產品本身跟行銷策略會打中某些客群
像是板上常看到"長輩就是愛妥善率好的Toyota,講什麼都聽不進去"之類的
這種客群公司躺著都能賣車,不是公司請業務的重點,只是順便接待處理罷了
真照鄉民講的"價格透明、自行下單",車廠永遠只吃得到基本盤
鄉民也得不到便宜,當羊用定價買車然後意淫黑絲妹
對車廠而言業務的重點在搶"中間選民",有想買你家的車但同時也在考慮它牌的消費者
這種客人業務搶得多,車廠的營收跟市佔率才會上升
"你在看T牌? 不好啦都鋁罐,來看看這車禍影片,生命無價"
"M牌開這個價喔? 稅金比較貴欸,來啦我車價再降兩萬給你,省更多"
"F牌要繳很多學費耶,看看我們家的保養價目表,省這麼多都可以去歐洲旅遊了"
看是要用話術拐騙還是降價吸引,只要能持續把考慮他牌的客人拿下,請這業務就值得了
不可否認的是,業務入行門檻低,素質良莠不齊,公司訓練也不見得完善
公司的獎金制度也可能造成原po遇到的狀況,沒錢賺的車就消極處理
但因為這樣就覺得業務沒功能該淘汰? 業務本來就不是為了你存在的啊
--
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