業績太夯 福特逆勢徵才擴產 - 汽車
By Frederica
at 2020-07-21T16:31
at 2020-07-21T16:31
Table of Contents
原文連結:https://ctee.com.tw/news/industry/297239.html
原文內容:業績太夯 福特逆勢徵才擴產
福特六和汽車業績逆勢走揚,台灣營運表現居全球福特前段班,兩款國產車Focus、Kuga
接單熱絡,生產線擴充10%人力仍無法支應,規畫推第二波徵才提升產能;此外,進口性
能旅行車Focus ST Wagon還沒發表,首批70輛配額兩天內被搶訂一空,預告福特今年台灣
新車銷量成長目標將順利達陣。
福特六和3月底開始預售的進口性能掀背車Focus ST,銷售創下福特歐洲廠進口車近年最
佳成績,但受限於疫情,國外生產供應不順,迄今僅交車30多輛,還有超過300張訂單,
車主心甘情願耐心等候。展望下半年,福特進口車陣容再追加Focus ST Wagon性能旅行車
,7日才宣布以142.8萬價格開放預售,首批70輛車早早搶購一空,品牌進口車熱銷狀況,
福特主管坦言是近年首見。
福特介紹,Focus ST Wagon搭載2.3升雙渦流增壓引擎,擁有最大280匹馬力與42.3公斤米
的大扭力,零至時速100公里加速僅需6.1秒,搭載Level 2等級的自動駕駛輔助系統,兼
具性能與科技,成為產品的最大賣點。
不僅進口車熱銷,福特的國產車更是脫胎換骨,去年、今年接連上市兩款大改款新車
Focus、Kuga,均締造該品牌近年最暢銷的紀錄。其中,6月中發表的Kuga兩周接單破
1,500張,福特中壢廠生產供應不及,除不惜成本從國外調度零件緊急空運來台支援,台
灣生產線也擴編人手10%因應。
據了解,福特六和內部要求增加10%人手,要提升30%的產能,但還是不足支應,據悉生
產線近期將啟動第二波徵才,進一步擴大產能因應,也成為今年疫情中少數逆勢徵才、擴
編人手的台灣車廠。
心得/說明:(30字以上)
福特在疫情中能逆勢成長,除了硼鋼給國人信心外,雙田開放暑修也不無影響。
加上用心經營肯下放配備及好料給消費者,並引進多種車款讓車主有多種選擇,
才是熱銷最大的主因。
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