(歐美車型系列)BMW公佈法蘭克福車展主軸 - 汽車討論
By Zora
at 2009-08-05T10:15
at 2009-08-05T10:15
Table of Contents
今年秋天車壇的年度盛事就是在德國舉辦的法蘭克福車展,隨著日子接近,眾家車廠也漸漸有相關的消息披露出來。日前BMW集團便宣告今年車展的演出陣容。有別於以往,今年BMW集團首次將旗下三個品牌聚集在同一個11號展覽廳內,展覽廳的周圍,也將會建造一條數百公尺長的環場跑道,在跑道上展現BMW EfficientDynamic所有車群,其中也包括在車展中首演的量產版ActiveHybrid 7和ActiveHybrid X6。
「永續性」是這次BMW集團的展覽主軸,在汽車表演和展覽活動上面使用了一些可以重複使用的材質和結構,有效減少在資源上的消耗及浪費。本次車展中,BMW也特別安排了許多青少年體驗的活動課程,教導孩童如何以一個負責任的態度做好資源管理分配,以及一個用路人在道路交通安全上有應有的責任。車展期間,BMW也主辦了ZEIT永續發展會議,將針對世界性的公共政策、商業活動、建築行為和環境保護提供一個討論平台。
ActiveHybrid 7、ActiveHybrid X6等車款首演
在最重要的汽車展演部份,BMW表示,這次來訪的參觀者,透過動態的展覽將可以深入瞭解車輛設計以及其魅力。經由BMW EfficientDynamics車隊在環場跑道上的演出,BMW將會證明想要同時擁有駕馭樂趣以減少廢氣排放,並非遙不可及之事;BMW EfficientDynamics動力會在兩者之間,取得一個理想的平衡點。
除了BMW EfficientDynamics 車隊的表演外,這次BMW藉由法蘭克福車展的機會,進行多輛車款的首演:包括之前在去年巴黎車展和北京車展上展出概念車的ActiveHybrid 7及ActiveHybrid X6外,還會展出結合豪華房車、SAV運動性能的BMW 5 Series Gran Turismo跑旅車。另外,擔任BMW SAV入門級距的X1,也會在本次車展中正式曝光。
BMW車展負責人Thomas Muderlak強調:今年的展覽將會讓我們的參觀客人經由實際的動態體驗,感受到BMW「純粹駕馭樂趣」的品牌精神。
Mini慶祝50週年,Rolls-Royce發表Ghost車系
BMW旗下的兩個品牌Mini和Rolls-Royce,也會在車展中展出新作。
本次車展適逢Mini五十週年紀念,Mini展場中將會舉辦「What a Birthday. It’s Mini」的慶祝活動,分享Mini五十年來成功的品牌故事,以及展出Mini Cooper 50 Mayfair和50 Camden特仕車。另一個焦點則是展出一台名為Minimalism的概念車,透過更新的引擎技術、自動Start/Stop系統、類似F1賽車KERS系統的煞車時電瓶充電功能,將可以獲得更好的燃油經濟性,油料消耗以及排放可以各減少28%的優異表現,顯示Mini對於環境保護上面的用心,也呼應的BMW集團此次展覽的中心概念。
至於老字號的豪華品牌Rolls-Royce,則將會在車展中正式展出結合6.6升V12引擎和智慧型氣壓懸吊系統的夢幻豪華旗艦車款─Ghost,Ghost的出現,Rolls-Royce也將由現行的四種車系增加為五種。另外也會展出Phantom 長軸版、Drophead Coupé和the Phantom Coupé等車款。
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