為什麼法國車打不進美國市場? - 歐洲車
By Jacob
at 2006-12-01T13:40
at 2006-12-01T13:40
Table of Contents
很好奇為什麼都沒有人提到地理環境呢?
在美國大多都是平原荒野,地大,沒什麼山路
加上開發的比較晚,路都作的很大一條
所以車子都偏向大馬力,直線開,少轉彎。
開到荒野要坐的舒服,開的時間長。
可是反觀法國等歐洲地區很多小山小丘,田間小路
古老城市的街道也都比較小
因些車子設計上就比較偏向底盤穩,開山路或鄉間小路時轉向方便
所以在車子的設計上出發點本來就不太一樣了
而又沒有另外在別的國家去為那個國家設計專有的車款
所以在不是原本設計的環境下當然賣不好啦
就好像你把在都市用的漂亮小雨傘拿去沙漠要賣給別人當陽傘一樣
是不會有什麼購買意願的呀!
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