為什麼轎車的市場,越來越小了?? - 轎車
By Jack
at 2018-12-30T17:04
at 2018-12-30T17:04
Table of Contents
Yo,各位大哥,大姐好呀!!
以前每個車廠,都有自己的主流轎車
國產車也有各種運動化車款,選擇多元
這幾年,本田的Civic也停產了,三菱的Lancer全球也停產了!
國產房車,除了Altis,其他銷量都很慘
比較偏性能轎車,百萬內也只剩Mazda3跟Elanter sport這兩台可以選!
現行車廠,每家都在研發休旅車,掀背車!
各種廣告,行銷,也都是以家庭為主!
假設一個25歲年輕人,好不容易存了70萬想買台房車來熱血,卻沒幾台可選!
只能摸摸鼻子,選擇Altis!
為什麼車廠不在顧慮到年輕人,繼續研發運動化車款了??
有時候真羨慕6-7年級生,同樣20幾歲時想熱血,一樣買車,選擇真的多很多!
我高中的時候,路上還很常看到改裝車,現在除了老車,改裝車真的很少!
(我就是那位25歲年輕人)
--
以前每個車廠,都有自己的主流轎車
國產車也有各種運動化車款,選擇多元
這幾年,本田的Civic也停產了,三菱的Lancer全球也停產了!
國產房車,除了Altis,其他銷量都很慘
比較偏性能轎車,百萬內也只剩Mazda3跟Elanter sport這兩台可以選!
現行車廠,每家都在研發休旅車,掀背車!
各種廣告,行銷,也都是以家庭為主!
假設一個25歲年輕人,好不容易存了70萬想買台房車來熱血,卻沒幾台可選!
只能摸摸鼻子,選擇Altis!
為什麼車廠不在顧慮到年輕人,繼續研發運動化車款了??
有時候真羨慕6-7年級生,同樣20幾歲時想熱血,一樣買車,選擇真的多很多!
我高中的時候,路上還很常看到改裝車,現在除了老車,改裝車真的很少!
(我就是那位25歲年輕人)
--
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