為何大家推馬不推Skoda? - 汽車

By Selena
at 2016-07-28T16:40
at 2016-07-28T16:40
Table of Contents
※ 引述《fortinet (fortinet)》之銘言:
:
:→ ksk0516: 今天iamspy大沒出來支援...XD
被點名了,就回復一下~但我沒什麼可以支援的XD
推文討論中主觀意見不少,這部分也只能尊重,
畢竟不同人愛怎麼看待自己喜歡/討厭的事物,是個人自由。
但有一些資料可以一起分享~
手邊有一份網路上的檔案(抱歉,來源有點忘了找不到)
是Skoda公司在英國某場合的一份簡報,截了其中兩頁
應該可以讓一些爭論的點,提供參考。
1.skoda怎麼定位自己的品牌?
http://imgur.com/a/qtdhR
很清楚他們並沒有說自己是高級車,
反而定位自己比跟seat一樣甚至部分更低,完全是入門經濟型,
所以說裝高級....我想有失公允 純粹自己的想法作祟吧!
若想要營造進階與高級,誰會用simply clever當品牌口號啊!
這種口號直接聯想就是簡約 實用之類的。
2.skoda賣到哪邊最多?
http://imgur.com/a/6xtZZ 2014達到100萬的銷量分布
西歐(含德國)占41%,中/東歐(捷克以東)18%
所以西歐數量多了很多,東歐甚至賣很少,把捷克自己
扣掉大概剩3%,俄羅斯跟印度還賣的比東歐多。
因此他不是靠東歐吃飯的車廠,雖然產地在東歐,但都賣到外地去了。
P.S: 沒想到Skoda也能引起這種討論串,某種程度來說也算
打響名號引起關注了。
--
:
:→ ksk0516: 今天iamspy大沒出來支援...XD
被點名了,就回復一下~但我沒什麼可以支援的XD
推文討論中主觀意見不少,這部分也只能尊重,
畢竟不同人愛怎麼看待自己喜歡/討厭的事物,是個人自由。
但有一些資料可以一起分享~
手邊有一份網路上的檔案(抱歉,來源有點忘了找不到)
是Skoda公司在英國某場合的一份簡報,截了其中兩頁
應該可以讓一些爭論的點,提供參考。
1.skoda怎麼定位自己的品牌?
http://imgur.com/a/qtdhR
很清楚他們並沒有說自己是高級車,
反而定位自己比跟seat一樣甚至部分更低,完全是入門經濟型,
所以說裝高級....我想有失公允 純粹自己的想法作祟吧!
若想要營造進階與高級,誰會用simply clever當品牌口號啊!
這種口號直接聯想就是簡約 實用之類的。
2.skoda賣到哪邊最多?
http://imgur.com/a/6xtZZ 2014達到100萬的銷量分布
西歐(含德國)占41%,中/東歐(捷克以東)18%
所以西歐數量多了很多,東歐甚至賣很少,把捷克自己
扣掉大概剩3%,俄羅斯跟印度還賣的比東歐多。
因此他不是靠東歐吃飯的車廠,雖然產地在東歐,但都賣到外地去了。
P.S: 沒想到Skoda也能引起這種討論串,某種程度來說也算
打響名號引起關注了。
--
Tags:
汽車
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