為何賓士總是銷售量比BMW好 - BMW
By Kumar
at 2017-10-04T00:43
at 2017-10-04T00:43
Table of Contents
原文吃光光
賓士賣比BMW好可以說是從12、13年開始,
那時賓士開始全面大改款,CLA、C、S、E整
個外觀大變,而相對的BMW則一直保持著經
典(萬年小變的外觀)外型,所以整個銷量從那時開始,BMW漸漸追不上賓士。
至於內裝,賓士很聰明的把平價車款的內裝改
的相當漂亮,而BMW的平價車款內裝則依然
慘不忍睹,但也因為這樣,所以造成大眾認為
BMW的內裝都很慘,這點賓士真的做得很
好,將平價車款的內裝的外型打造得年輕化,藉此拉高大眾的好感,要不然5series以上
及X5以上等級的車款,內裝並不輸賓士。
題外話,我一直覺得GLE Coupe的內裝真的有夠醜,完全就是上一代車型,只不過換殼而
已,但銷量依然非常好,看來台灣人真的很愛賓士
--
賓士賣比BMW好可以說是從12、13年開始,
那時賓士開始全面大改款,CLA、C、S、E整
個外觀大變,而相對的BMW則一直保持著經
典(萬年小變的外觀)外型,所以整個銷量從那時開始,BMW漸漸追不上賓士。
至於內裝,賓士很聰明的把平價車款的內裝改
的相當漂亮,而BMW的平價車款內裝則依然
慘不忍睹,但也因為這樣,所以造成大眾認為
BMW的內裝都很慘,這點賓士真的做得很
好,將平價車款的內裝的外型打造得年輕化,藉此拉高大眾的好感,要不然5series以上
及X5以上等級的車款,內裝並不輸賓士。
題外話,我一直覺得GLE Coupe的內裝真的有夠醜,完全就是上一代車型,只不過換殼而
已,但銷量依然非常好,看來台灣人真的很愛賓士
--
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