特斯拉 Model 3 平價版終於來了!背後: - 汽車
By Enid
at 2019-03-01T21:11
at 2019-03-01T21:11
Table of Contents
原文連結:
https://goo.gl/GsUS5o
原文內容:
特斯拉 Model 3 平價版終於來了!背後:將關閉全球大量實體門市
從兩年前發表 Model 3 以來,特斯拉一直對外承諾或推出售價 35000 美元的平價版,隨
著 Model 3 在今年 2 月價格調降至起價 42,900 美元,期待已久的平價版也終於在美國
上市了。
35000 美元的 Model 3 將有 354 公里的續航里程,最高時速為 209.2 公里/小時,並
在 5.6 秒內從 0 加速至 60 英里(約 96 公里)。
與此同時,特斯拉在官方部落格還透露出一項消息-將關閉大量實體門市,將主要銷售轉
為電商。
只需要花一分鐘的時間就能用手機在北美輕鬆購買到特斯拉,為了讓線上購物流程更人性
化,特斯拉還強調彈性的退貨方式,讓消費者降低購入前的試駕需求。
「購買後 7天或在 1,000 英里里程範圍內退回都可以得到全額退款。從字面上看,可以
購買特斯拉,與朋友一起在週末來趟公路旅行,然後免費退還。」特斯拉信心滿滿的表示
。
特斯拉在 2018 年一直受到多重挑戰中國關稅、美國免稅政策結束將汽車降價、大舉裁員
,面對環境嚴峻考驗,在 2019 特斯拉目標仍是相當明確的-持續增加產能實現盈利。
根據特斯拉估算,關閉全球大量實體門市節省的成本可以讓所有車輛售價平均降低 6%,
特斯拉 CEO 伊隆馬斯克 ( Elon Musk ) 上月曾經表示,將於今年中開始提供 3.5 萬美
元版本的 Model 3 如今提前上市,關閉分店確實是平價版能提早實現背後的重要的策略
之一。
不過這不代表未來不會有特斯拉實體店面,未來仍會有部分門市作為展示店或是特斯拉資
訊中心,此外,特斯拉也將持續升級客服系統,承諾消費者不論在何時何地都能即時,最
晚不超過一天提供服務。
心得/說明:
關掉實體店面,全面改為線上購車,然後把省下的成本直接回饋到車價上
這項措施背後代表的意義不僅僅只是讓3.5萬美元的Model 3 早日出現
我想其他有意要進入電動車市場的車廠大概也是受了很大的震撼
原本在成本上,尤其是電池成本上已經落後Tesla 很多
現在在通路上的成本也要落後了
不過這對Tesla 來說有好也有壞
好的是能省成本降價
壞處要一段時間才能看到,就是消費者的購車體驗是否會打折?
不過Tesla 還信心滿滿的要推購車7天/1000miles 內要無條件退款
應該是也有注意到消費者購車體驗這一方面
--
2018年Elon Musk 私人飛機的24萬公里旅程路線:
https://youtu.be/I-HCMbTDWVo
--
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