特斯拉销量碾压所有品牌,李想:灭顶之灾 - 特斯拉
By Anthony
at 2020-08-06T08:35
at 2020-08-06T08:35
Table of Contents
原文連結:https://mp.weixin.qq.com/s/VP_fg3xGPnzgawn-lsZyQw
原文內容:
8月4日,理想汽车CEO李想在某微信群内的言论引发网友热议,其称“大部分人还没搞明
白特斯拉到底是怎么赢的,比续航、比智能、比性价比三个都已经赢了,也没改变任何结
果。几乎所有的企业都不知道特斯拉赢在在哪里,因为赢的原因太初级了,没那么光鲜,
反而被忽略了。” 李想感叹称,一辆445公里的车便可以“干翻一切”,并用了售价近40
万元的ES6作为验证,一句“说明用户的需求与续航无关”的言语表明了自己的看法。
https://i.imgur.com/CTis1vX.jpg
https://i.imgur.com/5OUHUcJ.jpg
https://i.imgur.com/3pHRaKM.jpg
对于Model 3车型在一线城市持续走高的销量,李想更是用了“灭顶之灾”一词来形容,
直言即便是在续航、智能或是性价比三方面做到最好也未能改变特斯拉在销量上的“垄断
”。根据截图显示,今年6月Model 3分别以1876辆、3171辆和1717辆占据了北京、上海和
深圳乘用车销量排行榜第一位,领先第二名2-3倍的销量。值得一提的是,这并非仅针对
新能源汽车车型的销量榜,其中还包括了奔驰GLC、卡罗拉、轩逸、途观L等热门燃油车型
。
至于引发热议的原因无非还是为什么特斯拉能够碾压所有车型,即便是在续航、智能、性
价比上做到极致也没能改变这种结果。按照李想的理解,之所以特斯拉能够领先其它品牌
,是因为自建超级充电站的普及性,其表示“大部分同行都严重低估了特斯拉自建超级充
电站、蔚来自建换电站和充电体系对销量的促进。随着C端电动车的普及,越来越多手握
新能源号牌的购买者不具备家用充电桩的安装条件。同时,随着电动车的保有量增加,公
共快充的体验持续下降。”
据了解,特斯拉是车企中自建充电站最多的一家,目前在国内有超过2500个超级充电桩,
2400个目的地充电桩。有网友认为,特斯拉充电站的多少一方面是为较低的续航里程买单
,避免用户因为续航而出现无法出行的问题。另一方面,充电站的增加也是为了提高用户
使用产品的满意度,蔚来也是通过“换电模式”获得了一定的用户满意度。
也有网友认为,之所以其它品牌在续航、里程和性价比上超过了特斯拉,甚至在频繁曝出
质量问题和故障问题后销量依旧坚挺,一方面是因为品牌效应,特斯拉的品牌价值经过十
几年的积累形成了一定的名誉,打造出了豪华品牌的效应,这是蔚来和理想发展几年时间
仍无法匹敌的。另一方面便是特斯拉的智能化,自动辅助驾驶是特斯拉产品的一大卖点,
无论是蔚来ES6还是理想ONE的差距都比较大。
李想怒发特斯拉对其它产品的碾压也不无道理,特斯拉入华后确实给国内车企造成了巨大
的压力,无论是蔚来、理想等造车企业,还是大众、奥迪等传统车企入局新能源行业。不
过反过来看,正因为有了特斯拉的存在,其它品牌才能了解其吸引用户的核心,短期的压
力和发展困境是每个车企的必经之路,或许这样更能促进国内车企的进步吧。
心得/說明:
身為車主我認真說沒有要建構充電樁充電站的車廠都玩假的 車子會賣得好鬼才相信 gogo
ro沒那個充電站也不會得到如此成功
檢討完畢
版友繼續來酸蹭電仔 真的找不到地方酸 整天酸人在外面充電我真的要笑死
你加油是在家裡加是不是?
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
--
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特斯拉
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