直接"怒刪"優先買權Porsche誓言制止車主轉手「營利」! - Porsche
By Gilbert
at 2017-06-01T21:38
at 2017-06-01T21:38
Table of Contents
直接「怒刪」優先購買權,Porsche誓言制止車主「不當」轉手限量車款「營利」!
身為全球最具指標性的跑車品牌之一,Porsche憑藉近年來跨足性能「跑旅」版圖的策略
佈局,不僅成功締造出品牌的黃金銷售高峰,同時其所推出的各式限量跑車如911
Carrera GTS Rennsport Reunion(限量25輛)、Porsche 911 R(限量600輛)、
Panamera Exclusive Series(限量100輛)以及堪稱有史以來「最強」蛙王的918 Spyder
(限量918輛)等知名車款,更是資深玩家眼中極具典藏價值的夢幻逸品,不過有鑑於
「轉手」價格的履創新高,因此也被部分買家視為投資獲利的途徑,成為原廠所不樂見
之情況,所以Porsche決定將擬定一套銷售規則,全力制止此情形持續發生!
根據Porsche GT研發總監Andreas Preuninger日前受訪時表示:「Porsche所致力塑造的
跑車精神,乃是為帶給駕駛純粹且激情的駕馭樂趣,而不是停在車庫當擺設,同時推出限
量車款的本意,更不是以日後轉手的增值為出發點。」不過雖然想要遏止車主不當轉售限
量車款看似頗有難度,但Andreas Preuninger宣稱已找到對應方法,其中除卻嚴加監控
有心人士的「不當」轉售之外,更重要的就是未來也不排除將為所有限量車型單獨「命名」
,藉此達到有效管理車輛流向的目標。
此外,Andreas Preuninger也額外補充說:「若經原廠查證後,確認有不當轉售藉此獲利
的狀況發生,那該名車主未來將可能就此失去限量車款的優先購買權,進而將名額讓給其
他自駕型買家。」不過對此Andreas Preuninger更強調:「這不是一種懲罰行為,而是將
購買機會提供給真正所需車主的公平做法。」
https://goo.gl/mRlw0f
--
身為全球最具指標性的跑車品牌之一,Porsche憑藉近年來跨足性能「跑旅」版圖的策略
佈局,不僅成功締造出品牌的黃金銷售高峰,同時其所推出的各式限量跑車如911
Carrera GTS Rennsport Reunion(限量25輛)、Porsche 911 R(限量600輛)、
Panamera Exclusive Series(限量100輛)以及堪稱有史以來「最強」蛙王的918 Spyder
(限量918輛)等知名車款,更是資深玩家眼中極具典藏價值的夢幻逸品,不過有鑑於
「轉手」價格的履創新高,因此也被部分買家視為投資獲利的途徑,成為原廠所不樂見
之情況,所以Porsche決定將擬定一套銷售規則,全力制止此情形持續發生!
根據Porsche GT研發總監Andreas Preuninger日前受訪時表示:「Porsche所致力塑造的
跑車精神,乃是為帶給駕駛純粹且激情的駕馭樂趣,而不是停在車庫當擺設,同時推出限
量車款的本意,更不是以日後轉手的增值為出發點。」不過雖然想要遏止車主不當轉售限
量車款看似頗有難度,但Andreas Preuninger宣稱已找到對應方法,其中除卻嚴加監控
有心人士的「不當」轉售之外,更重要的就是未來也不排除將為所有限量車型單獨「命名」
,藉此達到有效管理車輛流向的目標。
此外,Andreas Preuninger也額外補充說:「若經原廠查證後,確認有不當轉售藉此獲利
的狀況發生,那該名車主未來將可能就此失去限量車款的優先購買權,進而將名額讓給其
他自駕型買家。」不過對此Andreas Preuninger更強調:「這不是一種懲罰行為,而是將
購買機會提供給真正所需車主的公平做法。」
https://goo.gl/mRlw0f
--
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