神車不但熱賣而且頂級型更搶手 - Toyota

By Kumar
at 2016-10-16T17:28
at 2016-10-16T17:28
Table of Contents
https://goo.gl/4m1CSJ
神車不但熱賣而且頂級型更搶手,Toyota Corolla Altis上市近兩周接單報告
http://imgur.com/C24POYH
Toyota總代理和泰於10月5日發表Corolla Altis,迄今已經兩周,市場上對此次小改款的
反應相當熱烈,尤其是此次小改款將6氣囊列入73.9萬以上車型之標準配備後,Altis車系
內部的車款銷售版圖更是有了明顯的異動。
據了解,小改款前Altis的銷售主力在於69.9萬的Safety +車型,銷售佔比高達七成以上
,但是如今小改款後的車型卻反而上升到73.9萬的豪華型,到目前為止世界接單量超過五
成以上都是豪華型,另外值得注意的是,過往在Altis車系中銷售聊備一格的尊爵型頂級
車款,其接單占比從以往的7個百分點上升到近15個百分點,不但創下歷來頂級車款的新
高紀錄,其79.9萬的價位,也是歷來國產Altis最高價位。和泰分析指出,儘管尊爵型的
價位比小改款前的75.9萬要貴上4萬,但是藉由該車獨特的LED頭燈與導光條式LED定位燈
、17吋胎圈等營造出尊爵型獨樹一幟的價值感,令原本一些手握80萬上下預算、想要購買
如Mazda 3進口日製車的買家轉而投向本車。
http://imgur.com/A0LRHvm
http://imgur.com/XabD63M
另一方面,Altis這次小改款中車色也做了調整,新增星夜棕車色,這款車色是目前國外
車市流行的新車色。和泰表示,該車色在10月5日發表之後,竟然也在市場上受到相當的
矚目,接單量占全車系的10%以上,比起另一款也相當有個性的炫魅紅還要來得好,這也
都大出業者預料之外。
http://imgur.com/MqlxxMX
豪華+尊爵占比將近7成,看來未來小黃車主似乎投向Sienta懷抱了,
如果市場重安配的比例真的已經提升到這個程度,
也許有TSS的國產Corolla Altis和Camry明年就可以看到了,
仙草、連蛇、四門佛不知道會不會有動作還是已經放棄這塊餅了呢?
不過國產Altis最高價位?10代的1.8V表示...
--
神車不但熱賣而且頂級型更搶手,Toyota Corolla Altis上市近兩周接單報告
http://imgur.com/C24POYH
Toyota總代理和泰於10月5日發表Corolla Altis,迄今已經兩周,市場上對此次小改款的
反應相當熱烈,尤其是此次小改款將6氣囊列入73.9萬以上車型之標準配備後,Altis車系
內部的車款銷售版圖更是有了明顯的異動。
據了解,小改款前Altis的銷售主力在於69.9萬的Safety +車型,銷售佔比高達七成以上
,但是如今小改款後的車型卻反而上升到73.9萬的豪華型,到目前為止世界接單量超過五
成以上都是豪華型,另外值得注意的是,過往在Altis車系中銷售聊備一格的尊爵型頂級
車款,其接單占比從以往的7個百分點上升到近15個百分點,不但創下歷來頂級車款的新
高紀錄,其79.9萬的價位,也是歷來國產Altis最高價位。和泰分析指出,儘管尊爵型的
價位比小改款前的75.9萬要貴上4萬,但是藉由該車獨特的LED頭燈與導光條式LED定位燈
、17吋胎圈等營造出尊爵型獨樹一幟的價值感,令原本一些手握80萬上下預算、想要購買
如Mazda 3進口日製車的買家轉而投向本車。
http://imgur.com/A0LRHvm
http://imgur.com/XabD63M
另一方面,Altis這次小改款中車色也做了調整,新增星夜棕車色,這款車色是目前國外
車市流行的新車色。和泰表示,該車色在10月5日發表之後,竟然也在市場上受到相當的
矚目,接單量占全車系的10%以上,比起另一款也相當有個性的炫魅紅還要來得好,這也
都大出業者預料之外。
http://imgur.com/MqlxxMX
豪華+尊爵占比將近7成,看來未來小黃車主似乎投向Sienta懷抱了,
如果市場重安配的比例真的已經提升到這個程度,
也許有TSS的國產Corolla Altis和Camry明年就可以看到了,
仙草、連蛇、四門佛不知道會不會有動作還是已經放棄這塊餅了呢?
不過國產Altis最高價位?10代的1.8V表示...
--
Tags:
Toyota
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