福斯汽車與 Skoda 之間不再緊張! - 汽車
By Callum
at 2017-10-20T17:13
at 2017-10-20T17:13
Table of Contents
原文連結:https://goo.gl/sPkjbv
原文內容:
在集團資源共享策略下,車輛售價較親民且車型與福斯(Volkswagen)汽車重疊的 Skoda
,日前爆出因為銷售表現太優異,招來福斯汽車的不滿,並向母集團提議增加資源共享授
權費,以及調整產能,來紓解斯汽車目前所遭遇的問題。這話題發酵數日
後,集團 CEO 也終於發表看法。
日前福斯汽車不滿同集團 Skoda 汽車銷售太強勢,要求提高資源共享受權費用後,福斯
集團 CEO 終於表態喊話,也將要解決這項問題。
由於福斯汽車的柴油引擎排放醜聞,導致要付出高額修正與賠償費用,集團內部也經過一
次重整,包括新任福斯集團 CEO Matthias Mueller,推動許多改革與改進措施。對於這
次集團內部的品牌紛爭,Matthias Mueller 認為:「需要讓 Volkswagen、Skoda 以及
Seat 品牌的差異更明顯,以減少銷售重疊的問題。」
Matthias Mueller 提到:「基於歐洲市場 14 個核心銷售區域,Volkswagen、Skoda 以
及 Seat 汽車品牌未來都會有不同的產品重點。最重要的是,這些品牌未來目標是能完整
覆蓋歐洲地區,來確保各市場的銷售地位。」下一步福斯集團也將追求更明顯的品牌差異
,並將這戰略擴大到其他市場。
福斯集團 CEO Matthias Mueller 要讓旗下 Volkswagen、Skoda 以及 Seat 品牌的差異
性更明顯,並鞏固歐洲市場的銷售份額。
至於福斯汽車的資金問題,路透社《Reuters》報導將從新車展間營運來著手。福斯汽車
銷售總監 Juergen Stackmann 表示:「現在目標是讓歐洲地區 3,000 家的經銷商,盈餘
和效率提高 10%。」雖然沒說明計畫細節,但最快方式就是縮減營運、減少成本支出,
意味著可能透過裁員與關閉新車展間來達到目的。
心得/說明:看來VAG要把這三個品牌差異化更為明顯~應該會間接反應在售價上吧??
想必未來Skoda這個品牌後勢應該很看好~反倒是VW確是越來越想走與原
先品牌成立的宗旨背道而馳的路線~CEO也承認未來VW的路線將會往同集
團的Audi和保時捷的路線靠攏...我看還是算了吧...歐洲人對VW的品牌
形象應該很難扭轉吧...跟Skoda~Seat一起共享市場不是很好嗎?
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