福特Escort的定位 - 福特
By Elizabeth
at 2017-11-28T13:41
at 2017-11-28T13:41
Table of Contents
日前福特發表Escort
先來談談入門款那個連ESP都沒有的車型好了
福特高層是因為假想對手沒ESP
所以也跟著拔掉壓低成本的概念嗎?
但人家入門款才53.9萬 而且還不提妥善率
一般普羅大眾照理來選一樣選神V吧
另一車型有6安 、Esp 、內裝升級 要67.9萬
價位跟四門1.6NA Focus幾乎重疊
所以福特這次刪掉只留渦輪款
而Escort外型其實跟Focus四門幾乎一樣
後座空間我不清楚 但跟日系比應該也得不到什麼好處
這樣特別弄一款看起來像新款的車型
但其實根本跟舊的車型定位重疊
真搞不懂福特在想什麼
那直接把Focus拉低價位不就好了
之前入門款接訂單的四門FOCUS 50幾萬就有了
四安 Esp 基本的都有給
福特真的砸大錢把妥善率搞好絕對能起飛
但這種事需要慢慢累積 穩扎穩打
以上如有忽略的地方歡迎一起討論~
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